Worldwide Multimedia Measurement, June 2008

Worldwide Multimedia Measurement, June 2008

A report on proceedings of ESOMAR's WM3 2008
Budapest, Hungary, 1-4 June 2008

Wednesday afternoon - Continuing the 360 approach
Laura James
Thursday 5 June, 10:48

Building cross media norms

William Havlena and Alex Kalluf (Dynamic logic) opened the post-lunch session with a reminder of why we need cross-media norms, including:

- The increasing need for accountability

- Data for fast decision-making

- Different targeting abilities across media

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Blog posts

Wednesday afternoon - Continuing the 360 approach
Thursday 5 June, 10:48

Wednesday morning: Apollo is dead, long live single source
Wednesday 4 June, 13:48

Tuesday afternoon: widgets and global research technogies
Wednesday 4 June, 10:48

Tuesday Morning: tuning touchpoints
Wednesday 4 June, 08:48

Monday afternoon: from print to RFID, via in-store and eye-tracking
Tuesday 3 June, 10:34

Monday morning: mobile, the P&G view and outdoor
Monday 2 June, 15:48

Virtual friends and real mistakes
Monday 2 June, 09.39

Regular reports from WM3, coming soon
30 May 2008

WM3 2008 is reported by:

Laura James

Media Editor, WARC Online

Manfred Mareck

Managing Director, Research Marketing

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