John Griffiths, Planning Above and Beyond, reports on the second day of Online Research 2008, where major themes included creating effective online communities, market research in China, data quality control and how to effectively mix research methods.

Collaboration, co-creation and community

Mike Cooke introduced the second day with a panel of four making predictions about the next year. Collaboration, co-creation and community were the watchwords. By letting the greyhounds out of the traps so close together, it was inevitable that ‘convergence on steroids’ became more of a watchword than it was supposed to be, and priorities started to merge.

Tantalizingly, Louise Ainsworth, of Nielsen, referenced

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