APG (Aus): Account Planning Group Australia

www.accountplanninggroup.com.au
The Account Planning Group Australia is a not-for-profit, member-based organisation set up to inspire and enable excellence in creative thinking on brands and business.

Supported and administered by the Advertising Federation of Australia, the APG Australia is affiliated with the APG UK and aims to share from and contribute to the worldwide APG IP pool of best practice and innovation in planning thinking and techniques. This included its biennial Creative Planning Awards, started in 2004. The APG Australia is based in Sydney but encourages membership from planners and people interested in planning from all over Australia and beyond.

The APG Australia is dedicated to inspiring the exchange of ideas and expertise on how business can benefit from creative thinking. Its objectives are:

1. To encourage the sharing of best practice and innovation in planning techniques through training and stimulus events.
2. To encourage dialogue among its membership of strategic thinkers and provide a ’home’ for planners, representing the interests of the planning community.
3. To broaden the pool of talent attracted to the discipline.
4. To raise the profile and perceived worth of planning within the broader business community.