CMC: Center for Marketing Communication

www.frf.cbs.dk
Based in the Department of Marketing at Copenhagen Business School, the Center for Marketing Communication facilitates research into a wide range of advertising issues, including expenditures, effects, media demand, semiotics and modelling. It produces regular Research Papers on these and other topics, many of which go on to be published and presented in leading journals and conferences around the world.

The Center's goals are:

• To create an environment for research concerned with advertising effects, planning, organisation and expenditure, as well as its role in society.
• To provide a connection between the Copenhagen Business School and advertisers, others involved with advertising and the general business community.
• To conduct specific research, projects of importance to Danish business and international advertising research, particularly into advertising effects, advertising expenditures, advertising planning and regulation.
• To provide its own and international research findings to the business community, students and society.
• To establish research activities in close co-operation with business and individuals concerned with advertising research.

The Center is supported by the Copenhagen Business School, agencies, industries and major advertisers. The Center's activities are organised to provide participating organisations and companies with a multitude of advantages, including involvement with particular projects, influence on their direction and early access to findings. These organisations and companies are represented in the Center and they participate in meetings, seminars and other programs, and are also given access to research reports, presentations of findings, exclusive in-house seminars, joint educational programs, individual consulting and other benefits.

For further information, contact the Center.