IJMR: International Journal of Market Research

www.ijmr.com
The International Journal of Market Research is the Journal of the Market Research Society in the UK. It is a unique source of authoritative analysis in the multi-disciplinary fields of market, social and economic research. It provides a forum for serious discussion and debate and acts as a vital databank for research theory and practice.

Over the 45 years since it was first established, this peer-reviewed journal has published seminal papers reflecting, and sometimes profoundly influencing, the development and growth of professional research. The journal continues to be a primary source of new research knowledge worldwide.

Published six times a year, IJMR brings you leading edge articles on both research theory and practice, and encourages the active interchange of ideas to keep readers at the forefront of their profession. Its coverage includes:

• Important technical advances
• Issues of current concern
• Putting theory into practice - market research in the marketplace
• Appraisals of research methods
• International issues

Discover what’s in the latest issue and download sample articles at www.ijmr.com