HAT: History of Advertising Trust

www.hatads.org.uk
Special Online Issue
WARC is delighted to be showcasing a collection of articles on advertising history, specially written for a WARC-exclusive online issue of the Journal of Marketing History (published as a 2002 Special Issue of its predecessor, the Journal of Advertising History - see below).

Editor-in-Chief: Harry Henry
Editor: Professor Douglas C. West, University of Westminster

Editorial Board Members:
David Bernstein; Winston Fletcher, Chairman of Advertising Standards Board of Finance; Ellen Gartrell, Duke University; Professor Arthur Kover, Fordham University; Professor Pamela Laird, University of Colorado at Denver; Judie Lannon, Marketing Communications Consultant; Professor Avner Offer, All Souls College, University of Oxford; Nick Phillips, former Director General, Institute of Practitioners in Advertising; Professor Richard Pollay, The University of British Columbia; Professor Barry Richards, University of East London; Professor Robert Tamilia, University of Quebec at Montreal; Dr Amos Thomas, Griffith University; Professor Steven Tolliday, University of Leeds; Dr Ian Brailsford, University of Auckland.


Contents (PDF):
Chasing a Ghost: Retail Power and the Development of Slotting Allowances in the United States Food Sector: an Historical Perspective
by Roger A. Dickinson

Marketing Veterinary Products in Nineteenth-Century Australia: the Case of John Pottie & Sons
by John Fisher & John Stanton

The University in Franeker (1585-1811): A Case Study of the Consumption of History
by Arthur J. Kover and Sarah Maxwell

Stereotypes of the Elderly in US Television Commercials from the 1950s to the 1990s
by Darryl W. Miller, Teresita S. Leyell and Juliann Mazacheck

A Review of the Four Prominent Marketing Schools of Thought
by Robert Wright

Journal of Advertising History back issues
WARC is also pleased to offer free access to the back issues of the Journal of Advertising History, published by the History of Advertising Trust. The Journal examines the development and influence of advertising on consumers and considers its importance as an instrument of social, economic and political change.