Market Leader

www.warc.com
Market Leader is the quarterly journal of The Marketing Society.

It addresses important issues in marketing and business, keeping its readers abreast of new ideas, trends and thinking.

The journal is an indispensable resource for marketing directors and senior management at marketing-orientated companies, offering:

• Innovative and challenging new approaches to marketing and business issues
• Practical and penetrating articles written by top business people
• Intelligent coverage of key issues, from brand strategy to international marketing
• In-depth analysis of the latest ideas and techniques

Market Leader is published in association with The Marketing Society by WARC, and is received by all members of The Society.

Non-members can subscribe to Market Leader via the WARC Bookstore.