NY AMA: New York American Marketing Association

www.nyama.org
The New York American Marketing Association has been setting the standard for marketing effectiveness for more than 65 years. Today, New York AMA advances the practice and understanding of effective marketing throughout all segments of the marketing community. Its world-class properties include:

• The EFFIE® Awards
  EFFIE, recognized by agencies and advertisers alike as the pre-eminent award in the advertising industry, honors creative achievement in meeting and exceeding advertising objectives. For more information, visit www.effie.org
  
  
• The GreenBook®
  The GreenBook directory is the authoritative source for obtaining information about marketing research companies and their services worldwide. For more information, visit GreenBook