RAB: The Radio Advertising Bureau

www.rab.co.uk
The RAB is funded by UK Commercial Radio stations and provides a free, impartial and confidential service to national advertisers and their agencies to help guide them towards effective advertising on Commercial Radio.

The RAB’s areas of activity include:

• Media Planning Services: media plans, advice and analysis for media planners
• Case Studies: over 200 examples of the effective use of radio advertising (now also available on WARC.com)
• Consultancy: experienced consultants providing strategic help and advice on radio advertising
• Radio Ads: access to all national radio advertisements via www.radio-ads.co.uk
• Events: an annual conference and regular media seminars and creative workshops
• Publications: guides to different aspects of Commercial Radio, the Understanding Radio compendium as well as a range of other specialist publications
• Radio Marketplace: quarterly reports on Commercial Radio revenues and audiences, regularly updated digests of industry forecasts and monthly updates on the main advertisers, brands, buying points and product sectors on Commercial Radio
• Stations Information: a database of sales and stations information
• Training: specially tailored seminars for media planners and buyers, account handlers and national advertisers

For full details about the RAB and the services it provides, visit RAB Online at www.rab.co.uk