Superbrands UK

www.superbrands.uk.com
The Superbrands organisation presents expert and consumer opinion on branding. In the UK the core programmes include: Superbrands, Business Superbrands, and CoolBrands. Each explores the leading brands in these respective fields and has a dedicated publication which presents case studies of member brands.

Each annual programme has an independent selection process that seeks the opinion of an expert Council and a nationally representative sample of consumers. This process generates an annual 'Top 500' for each programme which is published in the national and trade press and in the relevant Superbrands publication. From this, each brand that qualifies in the Top 500 is awarded 'Superbrands', 'Business Superbrands' or 'CoolBrands' status. These leading brands also have the opportunity to participate in a wider programme to help them maximise their status. This programme, for which an annual fee is payable, is administered by Superbrands (UK) Ltd. Programme benefits include a case study in the relevant Superbrands publication, use of an exclusive award stamp, PR & Marketing support, access to a members-only networking service, and admission to leading industry events.

Since it began over 12 years ago, Superbrands has gone from strength to strength and now operates in over 55 countries worldwide. The programmes run by Superbrands are recognised as a benchmark for brand success.

Superbrands Publications
Each annual programme is accompanied by a book which lists all 500 qualifying brands and features a double-page profile on each member brand as well as expert insight and information pertinent to the world of branding. These case studies are available online here, and the publications are all available to purchase from high street and online retailers or by calling 01825-873133.