Young Consumers

www.warc.com
Young Consumers (formerly the International Journal of Advertising & Marketing to Children) is designed to help marketers reach the under-18s effectively and responsibly.

The Journal draws on the experience and knowledge of children’s marketers, advertising agencies, market researchers and the very best academic research to keep readers up-to-date with the latest thinking, research and new advertising and marketing approaches.

The Journal provides practical guidance and intelligent coverage of key issues, ranging from influences on children’s purchasing decisions to long-term brand building, and from creating advertising that works to character licensing.

Formerly published by WARC, Young Consumers is now published by Emerald.