The World Advertising Research Center

World Advertising Research Center (WARC) is a premier provider of information and insight to the global marketing, advertising, media and research industries. WARC Online, its internet service, is the world's largest single source of marketing insight , while its publications and conferences have strong reputations established over many years.

WARC is an independent company dedicated to recognising and promoting marketing excellence and effectiveness. Partnerships with the world's leading industry bodies, together with its own in-house editorial teams, position WARC as a unique information provider.

WARC has partners across five continents and include the Advertising Research Foundation, Institute of Practitioners in Advertising, ACNielsen, ESOMAR and the Nikkei Advertising Research Institute. WARC has offices in the UK, United States and Australia.

WARC Online

WARC Online is a unique resource relied upon by major creative and media agency networks, market research companies, media owners, multinational advertisers and business schools to help tackle any marketing challenge.

It offers an unrivalled wealth of award-winning case studies, research and best practice guides, consumer insight and marketing intelligence on leading companies and brands.

WARC Publications

WARC is a recognised publisher of advertising expenditure forecasts, journals (International Journal of Advertising, International Journal of Market Research, Journal of Advertising Research), periodicals (Admap and Market Leader) and statistical products.

WARC Conferences

WARC organises a range of highly respected conferences and seminars, many of which are annual fixtures, including Measuring Advertising Performance, Media Research and Advertising Research.