Event Listings
| Event Listings details conferences produced by WARC, as well as events run by its many partner organisations worldwide. Places can be booked online for all WARC events. Further details for other events are available direct from the organisers. August Summer Marketing Educators' Conference (AMA) 8 - 11 August, 2008 San Diego USA More than ever, marketing must provide strategic leadership that drives organizational success. This conference will address strategy, global marketing, services, pricing, retail, customer behavior and theory development. Sessions feature leading scholars in these areas and will provide valuable insights and discussion opportunities, as well as special interest group sessions, a variety of competitive paper sessions and academic placement.
 2008 New York Nonprofit Conference (DMA) 14 - 15 August, 2008 Waldorf Astoria, New York USA Donors are sending multiple messages to nonprofits either through their patterns of giving or through other means that directly impact your organization. Are you setup to capture the myriad messages communicated by your supporters? Successful fundraisers and nonprofit direct marketers have learned that in order to be self sustaining, they must first listen to their donor base, comprehend the various perceptions and attitudes expressed, and develop and communicate specific messages to targeted audiences segmented according to those perceptions. Pursuing this quest for understanding and developing superior marketing is challenging, but this conference can help you learn to master this art.
September FIPP/ABM International B2b Conference (FIPP) 7 - 9 September, 2008 Roosevelt Hotel, New York City USA Professional media is one of the world‘s most important media sectors - an estimated $250bn medium with magazines at its core, driving both creative and people media. This is a sector which changes year by year. This is a conference to hear and to share what makes this amazing sector keep ticking into the future. The emergence of new technologies and new business models continues to change the way b2b publishers operate, and this event is expected to attract the biggest audience to-date.
Financial services research (MRS) 12 September, 2008 Crowne Plaza, London UK With the market for financial services becoming more competitive and confusing by the day, effective customer and market research is more important than ever before. This unmissable one-day conference will bring together the key stakeholders in financial market research to share best practice, discuss new challenges and debate the impact of the current economic downturn on research spend and strategy.
2008 Annual Marketing Research Conference (AMA) 14 - 17 September, 2008 Marriott Copley Boston USA This conference will concentrate on the theme of: Refocusing on the Consumer: What are people thinking? It will assess how market researchers can: refocus on the customer in today’s rapidly changing world; refocus on what the data means and break through all the clutter; bring value back to marketing research; close the loop to focus on the end result; and focus on decision making. It will cover key sub-themes including technologies, trends, generations, international and shopper’s insights.
Research 2.0: New directions in online research in a networked world (MRS) 16 September, 2008 Novotel St Pancras, London UK The massive growth in web 2.0-based internet sites has created a new and empowered online consumer. No longer a passive information seeker; consumers are now active participants on the web, creating and publishing content at will. Increasingly, this presents new challenges for market research professionals in a more complex and dynamic research universe with far more data to manage. But change also brings opportunity for economic growth. Attending delegates will gain knowledge of real life case studies and practical, applicable learnings, plus excellent networking opportunities with some of the though leaders from the online research industry. Keep you one step ahead of a fast moving digital game, captivate consumers and delve deeper than before.
Congress 2008 (ESOMAR) 22 - 25 September, 2008 Montreal Canada The world is transforming. Each new day presents unexplored terrain and uncharted frontiers. Venturing into these new spaces can be daunting but with knowledge, creativity and experimentation the opportunities for growth are vast. We will explore how research pioneers this new business and societal paradigm, sets the trends and responds with new and better solutions. Congress 2008 wants to challenge the status quo, inviting you to think beyond the here and now, focusing your attention on everything that is cutting edge, innovative, creative, and ‘business unusual’. Enterprise and surprise should be the mood of our congress in Montreal. A word on Montreal: this is a city with a dual personality. It is an exciting mix of European warmth and North American modernity with a history of rich tradition, a mosaic of cultures, and a passion for the future. The city is bubbling with creativity and innovation making it the ideal setting for ESOMAR’s first flagship Annual Congress outside of Europe.
The Future of Advertising Research 2008 (WARC) 25 September, 2008 Sofitel St James, London UK Whether you're focused on making a specific ad or campaign as effective as it can be, or seeking a more general understanding of how advertising works and how consumers process and react to brand communications, WARC's annual Advertising Research conference provides leading-edge expertise and solid advice.
October The Newspaper Outlook Experience (INMA) 1 - 3 October, 2008 Vienna Marriott Hotel Austria Go deeper at INMA's Newspaper Outlook Experience, a unique interactive in Vienna. The conference features longer and more comprehensive presentations and discussions than are normally found at media-industry conferences, and a wealth of real-life, in-depth case studies will illuminate ideas and strategies that will prove invaluable in the coming years.
2008 Frontiers in Service Conference (AMA) 2 - 5 October, 2008 Washington DC USA The conference will highlight the latest thinking in service, particularly those that combine aspects of technology, social science, and business. Among the topics that will be covered are: service marketing; service information technology; service innovation; service science; empirical studies of service; theoretical perspectives on service; service engineering; service design; service productivity; service operations; service human resources; e-service; and customer relationship management.
DMA08 Conference & Exhibition (DMA) 11 - 16 October, 2008 Las Vegas Convention Center, Nevada USA DMA08, the largest gathering of direct marketing professionals, is DMA’s annual conference and exhibition and will be hosted in Las Vegas in 2008. DMA08 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA08’s exhibit hall will feature more than 500 exhibiting companies covering all aspects of marketing and advertising.
The Market Research Event (IIRUSA) 13 - 16 October, 2008 Anaheim, California USA The Market Research Event is the premier industry event for market research and consumer insight professionals. It is the conference with the most client-side participation in the world. This year, it is designed to ignite your propensity to discover. It will prepare you to anticipate change and instill in you a passion for bringing opportunities to life within your company. Prepare to be inspired by thought leaders and industry practitioners. With over 100 breakout sessions, your program can be customized to your needs – attend sessions that are relevant to your business. Over the years, more than 5,000 attendees have experienced The Market Research Event. Join us in 2008 and discover for yourself what it’s all about. Special Offer for WARC users: Save 20% off standard rates with code: XM2028WARCWeb Register today by clicking here.
INMA Strategic Marketing and Innovation Summit (INMA) 15 - 17 October, 2008 Hilton Suites Hotel, Chicago USA The newspaper organization of tomorrow will not resemble the newspaper organization of yesterday. The business model is changing. Driven by a market in flux and fueled by advances in technology, newspapers are introducing new advertising pricing strategies, client acquisition and retention programs, and applications of market intelligence to product development. Learn how organizational transformation and innovative leadership are forging connections to new audience segments, both through the print product and digitally. Discover the internal, organizational change strategies newspapers are instituting and how these transitions are opening doors to new revenue streams and audience opportunities.
2008 OAAA Operations Conference and Trade Show (OAAA) 16 - 28 October, 2008 Gaylord Palms Resort and Convention Center, FL USA Among the main themes of this year’s event are sustainability in building and design, corporate environmental responsibility, best practice advice for ensuring billboard visibility and a variety of workshops aimed at providing all the latest information on design, legal issues and communications. 2008 Annual Conference (ANA) 16 - 19 October, 2008 The Ritz-Carlton, Orlando USA The ANA Annual Conference – The Masters of Marketing – is the premiere event for senior marketers and chief marketing officers. The conference offers an opportunity to learn from and engage with the leaders of the industry, the masters, as they build brands, leverage the expanding array of media, make marketing more accountable and improve the quality of their marketing organizations.
Panel Research 2008 (ESOMAR) 21 - 23 October, 2008 Dublin Ireland The research industry is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that a decreasing number of clients view online research as a valuable decision-making tool … Has the online panel industry been too absorbed by its own issues and lost perspective? ESOMAR Panel Research 2008 Conference will place the industry in a broader context, exploring and confronting the roles of suppliers, agencies and clients, taking a step forward and creating a positive platform for an industry that is still growing at the fastest rate in the MR industry.
Online Evolution 2008 (ESOMAR) 23 - 24 October, 2008 Dublin Ireland In the next three years at least three quarters of multinationals will double their investments in technology 2.0. These investments signify the fact that businesses are fully embracing the second generation of web-based communities and hosted services to facilitate creativity, collaboration and sharing among users. The ESOMAR Online Forum aims to capture the impact of the Online Evolution on the way that organisations are run and discusses the challenges and opportunities for the research industry to play an active role in the successful business application of online tools.
Researching the green consumer - insights to drive ROI and environmental brand positioning (MRS) 29 October, 2008 Sadler’s Wells, London UK It is becoming increasingly important that we understand green consumers and their purchasing decisions in greater depth. There is a current broad categorisation as ‘Light Greens’, ‘Bright Greens’, ‘Dark Greens’, however, as eco- consciousness is now becoming mainstream much clearer definitions are going to be essential for marketers. Definitions and the research models and methods used to distinguish and understand the values attributed to green issues and environmental awareness should be further examined. This timely one-day conference will focus on research into the understanding and further segmentation of how consumers behave in purchasing and adopting green/ethical products and services.
November Introduction to TV Planning & Buying 2008 (WARC) 11 November, 2008 Sofitel St James, London UK Admap’s Introduction to TV Planning and Buying seminar will explain how to plan and buy your own TV campaign. Designed for agency planners and buyers, researchers, account, marketing and sales executives, the seminar will demonstrate how to make the optimum use of your media budgets, maximise potential revenue and develop successful TV campaigns in the context of a media marketplace where traditional TV thinking has been altered by developing technologies and changing consumer behaviour.
2008 ANA Multicultural Marketing Conference (ANA) 16 - 18 November, 2008 Boca Raton Resort & Club, FL USA The Multicultural Marketing Conference recognizes the dramatic growth of America’s ethnic markets. It educates and informs members on key issues to help maximize their multicultural marketing efforts.
Symposium for the Marketing of Higher Education (AMA) 16 - 19 November, 2008 Chicago Marriott, Chicago USA This event is aimed at people who market higher education, including administration within admissions, enrolment management, public relations and marketing. It includes more than 30 marketing presentations in four traditional tracks including: marketing research, promotion and advancement, marketing strategy and enrolment development, as well as keynote presentations, afternoon roundtables and advanced marketing sessions.
Qualitative 2008 (ESOMAR) 17 - 19 November, 2008 Istanbul Turkey In a world where individuality, independence and autonomy are often celebrated, a deep-rooted sense of belonging draws together people to work, play and live in real or virtual communities. The ESOMAR Qualitative Conference 2008 explores this new concept of intimacy and builds on some of the most forward thinking topics from last years edition. In Istanbul we will explore what it means to get close to consumers, clients and other disciplines, and the transformative effect this has on the qualitative discipline.
December NCDM 2008 (DMA) 8 - 10 December, 2008 Gaylord Palms Resort, Orlando, FL USA With more pressure to understand your customers' buying preferences in order to increase sales, you face the dual-challenge of keeping up with the latest technology and techniques while leveraging your current customer data and analysis efforts to create more targeted and segmented campaigns. New marketing channels and the integration of marketing efforts across the organization has become more important than ever. NCDM is packed with hundreds of ideas that will help you overcome these customer data and technology challenges.
February Email Evolution Conference (DMA) 9 - 11 February, 2009 Westin Kierland, Scottsdale, AZ USA The Email Experience Council and the Direct Marketing Association will join forces for the second year in a row for 3 days of focused learning, networking, and exploring at the only conference for - and by - email marketers. The Email Evolution Conference will arm you with actionable strategies, illuminating research, and insightful forecasts to help you get up-to-speed with today's customer preferences, and stay one step ahead of the competition!
March 33rd Annual Financial Services Conference (DMA) 23 - 24 March, 2009 Eden Roc, Renaissance Resort & Spa, Miami Beach, FL USA Featuring leading direct marketing strategies, the latest information on emerging trends, and creative solutions to tough business challenges, this tried and true event will bring its latest fresh and pertinent conference program to financial services industry professionals
April 2009 B-to-B Marketing Conference (DMA) 6 - 8 April, 2009 New Orleans USA To stay ahead of the pack, you need to be better than good…you need to be outstanding. You need to be on top of both traditional marketing and new tactics employing emerging technologies. The Business-to-Business Marketing Conference can help you achieve your goals. You’ll hear case studies and innovative thinking from successful thought leaders who have experienced, first hand, the many challenges encountered in B-to-B marketing.
|   WARC ConferencesBooking now in the WARC Store:The Future of Advertising Research 2008 September 25, 2008  Introduction to TV Planning & Buying 2008 November 11, 2008   |
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