Who subscribes to the World Advertising Research Center?


Companies subscribing to WARC Online encompass all areas of the advertising and marketing industry: agency top 50, independent shops, blue-chip advertisers, global market researchers, media owners, renowned business schools and more. A sample of our subscribers is listed below – to find out more or to check if your company subscribes, contact us on +44 (0)1491 418645 or at enquiries@warc.com.


  • Advertisers: Unilever, Diageo, The Wm Wrigley Jr Company, Bacardi

  • Agencies: JWT, Saatchi & Saatchi, DDB, Ogilvy, Wieden & Kennedy, Hakuhodo

  • Media: MindShare, Mediaedge:CIA, Starcom MediaVest, ZenithOptimedia, Carat, OMD, Universal McCann, Initiative Media

  • Media Owners: AOL, BBC Worldwide, Financial Times, The Economist

  • Research: Research International, Gallup, Millward Brown, BMRB International

  • Universities/Business Schools: University College Dublin, London Business School, Duke University

Testimonials from our users

Marketing, advertising and media professionals around the globe use WARC Online to add value to their businesses – just some of their comments are shown here.


"Like Google - it’s simple, easy and useful."
Stine Storm, Business Development Director, Leo Burnett

"We at Wrigley have used WARC.com for 3 years and it is now accessed by our users in 15 countries across four continents. It has become one of our key information resources."
Scott Hughes, Senior Director, Global Consumer Market Insight, Wm. Wrigley Company

"It gives me case studies at my finger tips. It is a great place to start the planning process, and for new business pitches."
Abba Newbery, Strategy Director, McCann Erickson

"I hear more and more appreciative comments from our people around the world about WARC. It's obviously proving of great practical usefulness."
Paul Feldwick, formerly Director of Planning, BMP DDB

"WARC.com is a site all good Program / Brand Managers should visit each month. Here you’ll find up to date articles and insights into the latest research techniques and thinking on a whole range of business and consumer issues from around the world."
David Rogerson, Managing Director, Strategic Media Solutions, Sydney, Australia

"In advertising we set a premium on originality. That can blind us to the fact that someone, somewhere, has probably faced the challenge we're facing today. What a waste not to tap their experience. Before WARC, I couldn't."
Ronnie Duncan, Planning Director, Marketforce

"WARC's breadth as well as depth of information saves a lot of time at the initial stage of projects by pulling together the best resources into one easily accessible database."
Keith Donaldson, Head of Media Information Development, BBC Worldwide

"I must compliment WARC on its content, in particular the best practice series. I lecture in both Marketing Communications and Marketing Principles and find these articles interesting and applicable."
Siobhan Magner, Senior Lecturer, Dublin Business School

"WARC is a fantastic site & a wonderful resource, great to see it is backed up by equally good customer service."
Omri Godijn, Manager, Business Development & Media Strategy, Special Broadcasting Service Corporation, Australia





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