In this article, Kevin Roberts, the chief executive officer worldwide of Saatchi & Saatchi, looks at how the newspaper industry can reinvent itself. He argues that consumers now frame the discussion w ...

This paper reports on WARC's Advertising and Consumers conference, held in London in July 2008. Key themes include the demise of the traditional purchase funnel, the importance of social networks in ...

This Company Profile provides key details and analysis of Primark, including its latest activities, market position, financial performance, Brands, structure and history ... ...

This Company Profile provides key details and analysis of Associated British Foods, including its latest activities, market position, financial performance, Brands, structure and history ... ...

In this article, Jim Taylor of MEC Retail explains why mobile phones have the potential to revolutionise in-store communications. While in-store currently revolves around incentives and promotional me ...

In this article, Carlos Grande, of WARC Online, reviews Microtrends: surprising tales of the way we live today, by Mark J. Penn and E. Kinney Zalesne. As well as offering some background information r ...

In this article, WARC Online's Carlos Grande presents the major findings from the Future Foundation's 'Pump the Slump' event in July 2008. Among the main conclusions from the event were that interacti ...

This article discusses the findings of Brand Keys' 2008 Customer Loyalty Engagement Index Rankings 2008. The rankings look to establish which brands are genuinely connecting with consumers, a process ...

This paper provides an overview of the fundamental issues of sales promotions, including: planning and budgeting, types of promotion, control and implementation, evaluation and the role of promotions ...

This article discusses Vodafone's rebranding of the Indian mobile operator Hutchison Essar following its $10.9 billion cash acquisition of the company in May 2007. Initially, the communications campai ...

This article, by Richard Jenkings, of Experian Market Planning, explores the current condition of the UK consumer electrical retail market. A number of major retailers have vanished from this arena in ...

The ethical claims of brands are coming under increasing levels of scrutiny from consumers, and a number of advertisers have found their eco-credentials have changed almost overnight as a result of wh ...

The European Football Championships occur every four years, and, as with a number of other major sporting events, are argued to bring a boost to the overall state of the UK economy. The failure of Eng ...

Terms such as global warming and climate change have permeated modern communications, but often without clear forms of explanation at to what these terms actually mean. This article details research f ...

It is often argued that when faced with an economic downturn, consumers become less interested in environmental sustainability. If consumers are less interested in sustainability, it is also argued th ...

E.ON entered the UK energy market in June 2007. The brand enjoys high levels of prompted awareness, and is perceived by consumers as being more innovative, more accessible, more energetic and warmer t ...

This paper by the Advertising Standards Authority describes how the UK advertising regulator is playing an increasing role in judging complaints about advertisements making environmental claims. With ...

This Company Profile provides key details and analysis of Panasonic, including its latest activities, market position, financial performance, Brands, structure and history ... ...

This Company Profile provides key details and analysis of Aviva, including its latest activities, market position, financial performance, Brands, structure and history ... ...

The UK government is one of the country's biggest advertisers in terms of expenditure, behind only Procter & Gamble and Unilever. Since government advertising campaigns involve spending taxpayers’ mon ...

This article discusses the highlight findings from the World Association of Newspapers' World Press Trends 2008. Based on an analysis of global newspaper circulation and advertising figures, it discus ...

As digital media become more mature, a wide variety of consumer behaviour patterns and potential digital revenue sources are revealing themselves. This article looks at these trends drawing on the fin ...

This article discusses the challenges and opportunities facing Heineken, the world's fourth biggest brewer, following its purchase of its UK competitor Scottish & Newcastle (S&N). Given the highly com ...

As food prices, energy bills and average mortgage repayments rise, UK consumers are looking for ways to save money, and advertisers are also increasingly emphasising their price competitiveness. One s ...

This article discusses some of the findings of the 11th annual Consumer Reaction to DTC Advertising of Prescription Medicines survey of over 1,500 Americans, as commissioned by Prevention, the healthy ...

This paper analyses the sales impact of temporary retail price discount on consumer goods product categories with different perishability rates, and provides some empirical findings regarding how the ...

This paper measures patterns of loyalty for variants of a product, such as different pack sizes or flavour. Unlike brands, product variants are functionally highly differentiated. The study undertakes ...

Respondent cooperation has always been an important topic for the market research industry. One consequence is that over time a number of initiatives have addressed the issue. This paper differs from ...

This paper outlines a new pre-testing tool designed to identify which piece of direct mail will generate the best in-market response. The development process is described (interviews with fundraisers ...

Market research is generally considered the realm of the private commercial sector. This paper presents an innovative use of market research methods in the public sector, in particular the use of geod ...