Advertising and Promotion: New on WARC

Public service advertising

Reaching the masses: insights from top IPA case studies on how government communications can cut through the clutter
Jul 10, 2008

Non-profit ROI

Proving public sector advertising works
Jul 10, 2008

Experiential campaigns

Find out which key metrics to measure
Jul 2, 2008

In-game advertising

The rules for reaching gamers
Jun 13, 2008

Sponsorship

A guide to exploiting music festivals
Jun 2, 2008

Regulation

The UK's most shocking ads
May 1, 2008

Multi-market campaigns

The secrets of cross-border advertising
Apr 11, 2008

Creative thinking

Understanding the power of big ideas
Mar 20, 2008

Multi-channel campaigns

What makes for a winning mix?
Mar 17, 2008

Ads in Japan

Western brand ads don't apply
Mar 11, 2008

How ads work

The influence
of information
Feb 19, 2008

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In the News

US Presidential Race Becomes Olympic Event
LOS ANGELES: Barack Obama (pictured) has turned the race for the White House into an Olympic event after reportedly buying $5 million (€3.19m; £2.51m) worth of advertising airtime from NBC Universal for TV spots to run during the Beijing games.
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Publicis Profits Slip in H1
PARIS: Publicis Groupe has reported that its first-half net profit dropped to €192 million ($301m; £150.9m) euros from €198m, while total sales fell to €2.226bn billion from €2.248bn.
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