Data: US & World Adspend Forecasts


Adspend forecasts provide a range of forecasted and estimated future advertising expenditures, both globally and in the world’s key economies. Select from:

Robert J. Coen's Insider Report
The twice-yearly report from Universal McCann, the industry-recognised guide to future US and worldwide adspend.

European Advertising & Media Forecast
Summary data on adspend and media across Europe, sourced from WARC's European Advertising & Media Forecast.

Initiative Global Adspend Forecast
Initiative's Spheres of Influence report, looking at adspend trends across the Americas, Asia and Europe.

ZenithOptimedia Forecast
The latest adspend forecast for the US, Japan and major European countries from ZenithOptimedia.

Carat Global Adspend Forecast
The latest global, regional and key country adspend forecasts from Carat.

Veronis Suhler Stevenson US Forecast
US adspend and marketing services growth predictions from the annual VSS Communications Industry Forecast.

BIPE's Ad Barometer
BIPE's Ad Barometer forecast of adspend in key economies, including US, Japan, China, Russia and Europe's big five.

Jack Myers Media Business Report
Jack Myers Advertising and Marketing Communications Forecast, covering US adspend across 18 media channels.

 











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