Digital: Alcoholic drink

 

In 2001 Absolut vodka unveiled "Absolut Director," an online application that allowed visitors to make short films. This was targeted at 21- to 40-year-old drinkers. Industry analysts are split over w ...

United Distillers and Vintners of North America initiated an advertising campaign for Stolichnaya vodka, using contemporary Russian art to halt a sales decline. The article also discusses Stolichnaya ...

In 2004, Lithuania's vodka market was dominated by five mainstream brands with around 60% of market share. The third ranked vodka producer, Vilniaus Degtine (and their owner, Belvedere) decided to int ...

This Silver Award winning effectiveness entry details how Tui, the New Zealand beer, grew sales by 9% in a declining market. Tui, a well established regional brand, was being squeezed between an aggr ...

This paper describes the marketing of a rare single cask Ardbeg single malt whiskey purely on-line with no other form of distribution. The objective was to stimulate website activity and increase memb ...