Consumer behaviour: Effects of choice, time and exte...

 

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand ho ...

This article looks at how the residents of various countries around the world view their jobs. Do people really enjoy their work and see it as an opportunity to build a meaningful career, or is it jus ...

The latest Global TGI data reveals consumer concern about maintaining a healthy lifestyle. Just under a quarter of respondents in Germany and Kenya felt busy schedules impede taking care of themselve ...

Context effects refer to changes in consumer preference and choice responses when a new alternative is added to a choice set. This paper proposes a general scheme for classifying various context effec ...

The purpose of this research is twofold: (1) to examine the persuasive effects of a message that is presented either as advertising or publicity, and (2) to study whether sequencing (i.e., advertising ...

In a new purchasing environment (e.g., where a consumer moves to a new city), do consumers tend to keep buying the first brand that they try? If so, a behavioral primacy effect might be at work. Behav ...

Current quantitative consumer behaviour models focus on brand and marketing variables to explain / predict market structure, dynamics and brand health. We have not found any serious quantitative treat ...

The authors bring together and evaluate the reasons that have been given to justify a heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to ...

Three experiments were undertaken to investigate the emotions that can arise from buying or not buying at an unintended purchase opportunity and how they colour evaluations of subsequently-viewed affe ...

The paper examines how consumers estimate the level of product inventory in their households and the implications of this for purchasing. It was found that estimates, rather than actual inventory leve ...

Upgrade decisions differ from new purchase decisions because of the psychological costs associated with the purchase price of the existing model. A series of studies suggested that consumers are more ...

The article highlights two themes that have emerged in consumer research over the last 15 years, the interplay between motivation and cognition, and the impact of implicit processes on consumer behavi ...

Consumers use a few key criteria to narrow their choices when shopping. It has been assumed that they do not violate these initial criteria or ‘cut-offs’, but there is evidence that such cut-offs are ...

Consumers will sometimes forego small discretionary purchases to save enough money to buy a major item. The paper explores the concept of the ‘endowed progress effect’ whereby people provided with an ...

The paper examines the effect of goal fulfilment on choices made in the context of an ongoing sequence of experiences. A good first experience produces an upward shift in the target level of goal achi ...

Consumer choices are often driven by multiple goals (e.g. career and family) which if viewed in isolation may suggest conflicting choices. The authors examine the effect of initial goal pursuit on con ...

Exploring consumers’ everyday experiences of longing for and fantasising about particular goods, the paper draws on a range of data in three cultures (USA, Turkey, and Denmark) to develop a phenomenol ...

Consumer preferences can be influenced by the preferences of others in many ways, ranging from social identification and inclusion, to the benefits of network externalities. The authors introduce a Ba ...

The paper examines how time constraints influence consumers’ product evaluation over different levels of price information. A model incorporating both the motivational and resource effects of time con ...

Three experiments demonstrate that people incorporate more variety into their consumption decisions when their behaviour is subject to public scrutiny. Research indicated that (i) consumers expect oth ...

Many real world situations involve choice among several attractive alternatives that require difficult trade-offs. Since research has shown that the likelihood of deferral is contingent on the ease of ...