Media scheduling and targeting: Time budgets

 

This article discusses two issues relating to the current use of media. The first is that social networking and other internet sites are increasingly collecting personal data from their users which co ...

The paper argues that time budget studies offer a way forward for audience measurement in the digital era, helping us look across media and playing an essential dual role in media research, namely: pr ...

This paper will demonstrate how the survey is already impacting on BBC strategy across a wide range of areas, showing the potential of time use data to shape and optimise business efficiency. Above al ...

Andrew Green notes that more and more advertisers are prepared to pay increasingly high costs for prime time spots. He asks is it worth it as more viewers time-shift and zap commercials, and no peak p ...

This paper describes the second First Read Yesterday (FRY) experiment carried out by CESP. Conducted over the period 1991/92 the project was not intended to be an audience measurement survey, but a t ...

Four time budget studies have now been carried out in the Netherlands since 1975, using a virtually unchanged method. For each study a representative sample of 3,000 individuals aged 12+ completed a ...

This paper describes a time budget study carried out in France over the 12 months to April 1992. The aims of the study were to estimate the total number of contacts individuals have with the main med ...