Objectives: Opinion research, polling, political res...

 

A review of the literature indicates that there is little research on how voters respond to candidates' inconsistency on issues. Our study addresses this gap. We investigate whether voter response in ...

This article argues that companies can learn from the political model of campaigning and the research that backs it up. Like a river, the political landscape is always changing with various pressures, ...

Online polls and surveys using volunteer panels have grabbed a large slice of the research data collection market largely because they offer fast and cost-effective research solutions. Concerns over t ...

The Viewpoint in this issue discusses the media agenda when commissioning and reporting the results of political opinion research. It argues the case for giving a higher priority to methodological rig ...

This paper describes a quantitative study of British Muslims conducted on behalf of Channel 4 Dispatches in March 2006, the first large scale survey of Muslim opinion conducted exclusively amongst Bri ...

Based on their success at predicting the outcome of elections, opinion polls are used by the media, government and the political parties to measure public attitudes to a very wide range of other issue ...

This paper details the difficulties of conducting market research in a war torn country such as Iraq. It will show: how, within three years, a nationwide field force, a network of regional supervisors ...

The Audit Commission is the most important regulator of local councils. As such, this body has considerable power to promote or discourage the use of public consultation in local government. This pape ...

Over the last three decades advertising and the context within which it occurs have changed beyond recognition. As the communications universe expands and society fragments, advertising has lost its t ...

Little is known about the characteristics of respondents and non-respondents to electoral surveys, which is an issue of growing concern as survey response rates fall. Using a procedure that allows all ...

This paper describes our work with the New Labour strategy team in the run-up to the British General Election of 2005. Uniquely this work features the combination of brand analysis with insights from ...

The threat of being permanently tagged as a model of social irresponsibility haunts the pharmaceutical industry in emerging markets like Brazil. For different reasons, the conditions to put the perfor ...

This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial are ...

Claire Spencer, chief executive at i-to-i research, describes research undertaken in January 2005 to better understand the 'rogue' 30% of the British public who did not support London's bid to host th ...

This paper evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Ten years after the transition to democracy, South Africa's predominantly black population, living in socially under-serviced areas created by apartheid, faces the challenge of integrating into a worl ...

This paper demonstrates how research can help contribute effectively to changes in the society. It also demonstrates how the market research industry can stretch itself, making adjustments and suitabl ...

This paper considers the need for a new kind of participative democracy in the United Kingdom, and outlines how the UK government is using deliberative and collaborative approaches to build stronger e ...

This paper explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR). Tracking changes in psychogra ...

Discusses, in the context of the 2004 US presidential election the difficulties of predicting human behaviour, why we expect too much of research data, and why polls and surveys are imperfect instrume ...

Obesity is the issue that keeps the food and soft drinks industry awake at night. Mike Detsiny, an experienced marketer, proposes a radical approach for the major companies in the field to address thi ...

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the i ...

This paper reviews the pioneering research done by China's independent public opinion research in the country's governmental public service assessment and related research subjects. In an attempt to s ...

During the Summer of 2003 a lot of people, in all walks of life were talking about Politics. Nothing new there! The difference was that several thousand of them were talking to a large online panel. A ...

This is a narrative of the recent triumph of freedom of expression over official attempts to ban publication and broadcast of exit polls and pre-election surveys, thanks to wise and timely actions by ...

This paper looks at the arguments of Keller and Sparrow and Curtice and comments on the internet polling debate.

Internet polls based on volunteer panels have quickly captured a significant slice of the UK polling market, based in large part on success at predicting the outcome of recent elections. However, opin ...

This paper examines the relationship between traditional polling methods and recently developed internet polling methods. The validity of exercises to compare the two methods is discussed, the conclus ...

Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go. This paper proposes a model for toll pricing which would maximize ...

Based on a non-deterministic model - which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories - this pape ...