Internet: How people use the internet

 

This paper describes an internet-mediated netnography of the open source software (OSS) community. A brief history of OSS is presented, along with a discussion of the defining characteristics of the p ...

The mobile internet is a fast-developing medium, offering increased levels of access and faster connections. By 2010, 24 million Americans are expected to watch video on their mobile phones; by contra ...

This paper describes the use 'deprivation studies', a technique which allows for the identification of the value of a product or service to consumers by placing them in a situation where they have to ...

This paper examines the online behavior of young people in China, with a particular focus on their habit of manipulating and exchanging images over the net. It discusses a research project based on in ...

Online video is an increasingly important area for advertisers, but one which also presents a variety of challenges, not least the ongoing debate over whether advertising around some types of online v ...

In this short article, Julian Smith, Insight & Research Director for MEC Interaction EMEA, shows how understanding the online context can aid communications planning. He argues that to best apply cont ...

The insight achievable by using active Web 2.0 techniques can be quite different from traditional insight. Two key issues are highlighted: firstly, how to generate and extract insight from Web 2.0 - w ...

This paper describes the birth of a new research methodology developed by Repères in a 3D immersive environment. It follows the development of an original research approach for studying 'Consumer 2.0' ...

Web 2.0 enables users to generate, disseminate and share previously unheard of amounts of information within the web. This creates information overload, much of it useless to corporations, thus obscur ...

Web sites are based on information and communication technologies that enable easy, rapid interactions between consumers and advertisers and thus represent more durable and common communication activi ...

Sarah Morning, a planner at OgilvyAction, explores the ways people are using the internet. She argues that it is no longer an 'information superhighway' (if it ever was), but a world of unmapped and e ...

The advertising industry is crossing an inflection point, passing from the conventional mass media interrupt and repeat model for advertising to a family of advertising models centered on relevance. T ...

Mike Teasdale, planning director at Harvest Digital, reveals that only one in four of those following up a banner ad on a web-site will click on it. The majority will go to a search engine for further ...

Barry Lee, board account director at ZED, argues that Web 2.0, with its social network sites, like MySpace, and user generated content, like YouTube, is fundamentally different from the information di ...

Using a wealth of examples - from the Diet Coke/Mentos experiments to Dove, Red Bull and Oxfam - Brian Dargan and Matthew Hunt, from DraftFCB, explain the challenge of 'digital extremists'. These are ...

Chris Peterson, founder of Chautauqua Communications, argues that clients no longer need conventional agency creative departments and disciplines. The advent of the pro-active, internet-smart consumer ...

Nigel Sheldon, director of Digital at Starcom Digital, discusses how the internet user is evolving. First the web was used primarily for communication and information gathering, deeper involvement and ...

In this introduction to this Admap's report on Web 2.0 (April 2007), Roderick White illustrates some of the issues raised by the enormous changes in consumer internet interface. He also highlights our ...

Milton Pedraza, founder and CEO of the Luxury Institute, reports on the findings of a survey of the wealthy - Enhancing the Customer Experience of the Wealthy. He reveals that the internet is by far t ...

Jeremy Spiller, managing director of White Hat Media, discusses how you can improve your website's position on search engines, like Google. He says that the way search engines list sites changes all t ...

This report looks at the results of the Mediascope Europe Study produced by the European Interactive Advertising Association. It includes an assessment of how people allocate their time across media i ...

In 2007, the internet is predicted to account for over 10% of all US adspend. But, according to John Wood of Beechwood, this undervalues the dramatic effect that the medium is having on all aspects of ...

This report summarises the Face of the Web 2005 report from Ipsos Insight, which looks at global internet usage, wired and wireless activities, associated devices and technologies, and internet growt ...

Discussion with Jeffrey and Bryan Eisenberg, authors of a recent book 'Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing', showing how businesses can optimise increasingly ...

Using and adapted version of the AIDA sequence (prefixing it with R for reach), Darran Snatchfold, market insight analyst at MSN Search, argues that online display ads combined with search advertising ...

Frank Orman, managing director of LeadGenerators, investigates search engines and discusses how marketers can make the best use of them. He describes how Google, Yahoo! and MSN work, as well as explai ...

The boom in online advertising has been accompanied by a similar growth of online advertising techniques. Conrad Bennett, of WebTrends, describes and reviews search engine marketing (SEM) and behaviou ...

Mark Cripps and Caroline Parkes, from Craik Jones, describe the methods and results of online targeting. They compare and contrast behavioural targeting (BT), which tracks where people have been, and ...

In this introduction to Admap's report on Search and Behaviour Marketing, Roderick White discusses the growth and importance of search engine marketing (SEM) and behavioural targeting (BT) to the inte ...

This paper seeks to advance the discussion on the benefits of cross-platform integrated buying and selling of advertising. Using the news audience on the internet and for traditional media, it looks t ...