Internet: Integration effects with print

 

Online auctions hosted by newspapers to enhance the media mix are relatively new compared to other models of online advertising. This study examined the Ventura County Star newspaper's open-cry, 'goin ...

Earl J Wilkinson, executive director of the International Newspaper Maerketing Association, sees the digital age pushing newspapers into new, innovative grey areas, and making fundamental changes to t ...

This paper describes various pieces of research carried out to explore the impact of new digital media on information gathering habits of digital consumers in the main European countries. In particula ...

This study examines the mixed-media strategy of advertising online and publicizing the web location in magazine advertisements. It also analyzes the extent of integration between websites and print ad ...

A cross-national content analysis was performed on 449 web banner ads taken from the online editions of leading Indian and Korean daily newspapers. There are substantial differences between Indian and ...

Alison White introduces a new report published by the Newspaper Society entitled 'Investing Brand Equity Online'. She argues that publishers online products now play an important role in driving print ...

This is an introductory piece to three feature articles on the classified advertising market, it comments on the effect the internet has had on press classifieds. Predictions in 1966 that there woul ...

The author reviews the position of the regional press within the total media market and shows a breakdown of revenue by category which emphasises the importance of recruitment to the medium. Cross me ...

This article on where people look when searching for a job is based on a Times Newspaper study entitled the Job Seekers Survey. It lists the sources used with the internet, newspapers, trade magazine ...

Stuart Taylor and Andre McGarrigle discuss the future of recruitment advertising in newspapers and the impact of the internet on revenue. They conclude that, although press recruitment advertising ha ...

This article describes a research project for Fish4, a range of interactive online services backed by regional newspapers. Fish 4 provides access to advertising for second hand cars, jobs and houses. ...

In the US alone, the number of email boxes grew by more than 50% between 1999 and 2000. Email has proved to be the cornerstone of internet marketing. The seven techniques to improve email list integ ...

The author recently analyzed the local delivery of national magazine schedules in concert with proposed purchases of local Internet media weight on a Designated Market Area basis. The purpose of the a ...

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in ...

The majority of web businesses do not provide good customer experience: they are unusable and/or do not meet the customers' expectations and preferences. One reason for this state is that good website ...

The main objective of the study described in this paper was to learn how the development of an online newspaper would affect changes in the reading of newspapers in Argentina. This issue is of vital i ...

Echo Research has now completed two World Editors' Forums, the first in August-September 1999 and the second in September 2000. The forums consisted of research conducted with editors from some of the ...

Familiar magazines can function as a guide for women online. The number of Dutch households connected to the internet doubled in the period from mid-1999 to mid-2000 to a total of 2.7 million, which i ...

Argues that the worsening economics of production and delivery mean the inevitable demise of paper magazines. Conversion to digital format must accelerate. Digital magazines can revitalise the publis ...

The paper relates to the use and value of business-to-consumer online communities in the network economy. It uses empirical research, such as observation and moderated email groups to understand the v ...

Relationship, one-to-one, and permission marketing are just some of the 'new' marketing lexicon terms used to describe online marketing strategies. It appeared to the authors that although these terms ...

This paper describes recent attempts to use virtual reality components for improving the generation and presentation of experimentally varied tasks in discrete choice analyses. These tasks, particular ...

In the emerging network economy, attention will be an increasingly scarce commodity. Firms will have think of themselves as operating both in an Attention Market and their core market. Attention will ...

This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: Netrade and client networking: wired in i ...

The international Federation of ABCs aims to improve the standards of auditing circulations throughout the world and consistently works towards comparable data between countries, while also taking acc ...

This is a detailed review of the Internet's rapid growth in the USA, and its effect on audiences for traditional media. The author specifically looks at the period up to 2000, and the effects on tele ...

As with traditional media, ratings and similar data for the Internet tell us little about the media experience - how and when the Web captures consumers' attention and meets their needs. The following ...

E-mail is going to be the killer for personal mail. Not yet, because most people haven't got it. In the last year we have received more letters from friends than ever before. Last week, in addition ...

The pressure to realign 'old media' businesses to take 'new media' opportunities has been the motivator in most big deals in the past year.

The surprise pairing of the Los Angeles Times and the ...

The 1999 Worldwide Readership Research Symposium was attended by a wide diversity of delegates, if not speakers. Two-thirds of papers were Anglo-Saxon, and all but four of these English or American. S ...