Newspapers: History, status, future

 

This article (translated from the Japanese for WARC) discusses the major economic and advertising trends in Japan's newspaper, magazine and free press sectors during 2007 and early 2008. This includes ...

Newspapers are witnessing declining circulations and advertising revenues, and are facing the same kind of 'disruptive innovation' which has been witnessed in every sector from retail to the auto sect ...

In this article, Kevin Roberts, the chief executive officer worldwide of Saatchi & Saatchi, looks at how the newspaper industry can reinvent itself. He argues that consumers now frame the discussion w ...

This paper argues it is not true that print media are being driven out by digital. Print remains the number one advertising medium in the world, for reasons including its ability to target to dedicate ...

Newspapers have been looking to diversify their output in a variety of ways, including everything from tabloid conversion to internet feeds, blogs, podcasts and distributing free CDs, games and DVDs. ...

An increasing number of newspapers have sought to redesign their format in an effort to more closely correlate with the way that readers consume their news. Beyond the changes to content and format, t ...

John Hill, Visiting Research Fellow at the Manchester Business School, considers the future of British newspapers in the light of the threats to advertising revenues (especially classified ad revenues ...

This report provides highlight findings of INMA’s Newspaper Outlook 2007: Embracing the Transition to Multi-Media. These include analysis of the future of newspapers in developing markets, and how new ...

This report summarises the key findings of the World Association of Newspapers annual World Press Trends publication, focusing on circulation trends and newspaper advertising revenue in major markets.

Both the newspaper and marketing industries have been transformed by technological change and the diversification of modern media, yet most publications have hardly changed their activities in respons ...

Newspapers rely on advertisers to make money, but in the face of falling readership figures, social change and an increasingly fragmented media marketplace, advertisers may be expected to 'follow the ...

Over the last decade, the concept as newspaper branding - through means such as image advertising, logo design and product extensions - was seen as a possible solution to the problem of declining read ...

This paper charts the rise and growing success of free daily newspapers. It includes the success of Metro International, which started its first Metro title in Stockholm, Sweden in 1995, and now prese ...

In this chapter of 'Best Practice' Roderick White turns his attention to newspaper advertising. Using recent references, he covers the basics - what newspapers offer, how they are used, cost per thous ...

This paper explains why re-imagining the core product, connecting with today’s reader, holding editors accountable for circulation performance, and borrowing lessons from internet entrepreneurs are th ...

Despite the fact that newspaper sales in the UK have declined by nearly 30% in the last 50 years, Andrew Green, director of strategic resources at ZenithOptimedia, shows that the decline has been far ...

What is convergence? Is it just having several properties across different platforms within the corporate family? Media General, owner of The Tampa Tribune, quickly realised that convergence meant mor ...

Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their r ...

Earl J Wilkinson, executive director of the International Newspaper Maerketing Association, sees the digital age pushing newspapers into new, innovative grey areas, and making fundamental changes to t ...

This paper discussed how newspapers can best achieve ROI on their growing investments in Information and Communications Technology (ICT). It includes survey findings from newspaper ICT executives, and ...

Special-interest newspapers have carved for themselves an enviable niche within the industry by being able to charge a price for online content, maintain their credibility among readers, and be percei ...

Responding to declines in newspaper readership in Japan, Asahi Shimbun adopts a mobile telephony strategy that is helping the company view the readership market across an 18-hour period and across med ...

Maureen Duffy, CEO for the Newspaper Marketing Agency, looks at how UK newspapers have adapted and changed over the last forty years, to still guarantee a mass audience (something that TV finds increa ...

In a speech given at the Publicitas Swiss Publishers Conference, Earl J. Wilkinson considers how consumers and the market place are dictating changes to newspapers and classifieds. Encompassing the mo ...

The editorial and circulation credibility scandals that have shaken the United States newspaper industry in 2004 seem eerily familiar. Indeed, for most of the 300-year history of the free press on Nor ...

Retailers are sending the message that times are different. They are reinventing their business models, their businesses and themselves. They are striving for greater connectivity to their customers. ...

Free commuter newspapers, online content, the decline of telemarketing, and the rise of digital advertising are all examples of some of the many challenges the newspaper industry faces today.

Newspapers in the US are still a valuable medium in 2004, and newspaper advertising is expected to make healthy gains. Values of the medium (reach, efficient targeting etc.) are described. Meeting the ...

On the 10th anniversary of entrepeneurship in online newspapers, innovators like The New York Times and Financial Times can look back with satisfaction. Looking to the future, challenges abound.

E-editions offer 'branded response' through an integrated marketing circle. Learn how newspapers in the United States, Germany, and Australia are applying these new editions.