Newspapers: Newspaper publishing and marketing

 

Newspapers are witnessing declining circulations and advertising revenues, and are facing the same kind of 'disruptive innovation' which has been witnessed in every sector from retail to the auto sect ...

In this article, Kevin Roberts, the chief executive officer worldwide of Saatchi & Saatchi, looks at how the newspaper industry can reinvent itself. He argues that consumers now frame the discussion w ...

Newspapers have been looking to diversify their output in a variety of ways, including everything from tabloid conversion to internet feeds, blogs, podcasts and distributing free CDs, games and DVDs. ...

An increasing number of newspapers have sought to redesign their format in an effort to more closely correlate with the way that readers consume their news. Beyond the changes to content and format, t ...

John Hill, Visiting Research Fellow at the Manchester Business School, considers the future of British newspapers in the light of the threats to advertising revenues (especially classified ad revenues ...

Both the newspaper and marketing industries have been transformed by technological change and the diversification of modern media, yet most publications have hardly changed their activities in respons ...

Newspapers rely on advertisers to make money, but in the face of falling readership figures, social change and an increasingly fragmented media marketplace, advertisers may be expected to 'follow the ...

Over the last decade, the concept as newspaper branding - through means such as image advertising, logo design and product extensions - was seen as a possible solution to the problem of declining read ...

Real Simple Syndication (RSS) constitutes both an opportunity and a threat to the newspaper industry. By making a stream of content available to subscribers for free newspapers are, in effect, giving ...

Whilst the concept of churn is most regularly associated with newspaper circulation, this article argues that it can also be usefully applied to newspaper advertising. While the idea is not widely app ...

Newspaper preprints have grown in importance. Despite media research showing readers value preprints in the newspaper package more than they do from other sources, newspapers risk the perception of me ...

The key to a successful promotion should be the ability of the promotion to lock people in, to create a newspaper buying habit, to take them from your competitors for not just the short-term but the l ...

Newspapers’ classified advertising services are under siege. Even though revenue is up in many markets, especially in employment advertising, the increase is masking the major problems traditional new ...

The editorial and circulation credibility scandals that have shaken the United States newspaper industry in 2004 seem eerily familiar. Indeed, for most of the 300-year history of the free press on Nor ...

Free commuter newspapers, online content, the decline of telemarketing, and the rise of digital advertising are all examples of some of the many challenges the newspaper industry faces today.

Newspapers talk a good game when it comes to listening to customers. Yet INMA research suggests the talk does not meet the reality. Newspapers must focus on proper segmentation, determine the proper i ...

Some 147 managers at senior levels of Norwegian and Swedish newspapers participated in a study of leadership and performance. The results point to management and leadership opportunities for newspaper ...

Newspapers are increasingly positioning themselves for a percentage of multi-media advertising sales. Here is what the innovators are doing to get their fair share.

All over the United States, publishers are crying for help. In markets large and small, there is an urgent need to change the culture of traditional newspaper advertising departments so they embrace m ...

The newspaper industry’s predominant economic model has remained fundamentally unaltered for more than 100 years. That is about to change.

The Readership Institute, located within Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors, conducted its Impact Study of Read ...

Attention, privacy, price, speed, changing trends, and leadership. The consumer marketing game for newspapers is being influenced by new books and new ideas, including new measurements for success.

As advertisers insist on accountability of investment, newspapers in the United Kingdom face tremendous opportunities to meet this new demand through CRM -- even as the record for CRM in other industr ...

The advent of e-mail as a marketing tool for newspapers has brought with it a new series of benchmarks, rules, and expectations. In this cover story, learn about the circulation and advertising applic ...