Radio: Digital radio, DAB

 

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Paper
1.
Why digital radio has a future
Neil Mortensen, WARC Online Exclusive, April 2008
Like many other media channels, radio is a medium in transition, and looking to find its place in the modern, digital world. Digital Audio Broadcasting (DAB) has been at the centre of radio's transfor ...

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Read: 152 times
Paper
2.
Positive Signals for HD Radio
Chuck Kapelke, The Advertiser, April 2007, pp.17-18
This article describes the current development of digital radio in the US. HD Radio does not stand for 'high definition' radio (although sound quality is a selling point): it is a brand name owned by ...

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Read: 47 times
Paper
3.
Time to switch on to Radio 3.0
Mark Barber, Admap, February 2007, Issue 480, pp.24-27
Despite the common perception that radio has remained pretty well unchanged for the last half century, Mark Barber (planning director at the Radio Advertising Bureau) maintains that it has made two gr ...

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Read: 74 times
Paper
4.
Digital Radio in the UK
WARC Report, February 2007
This report focuses on the digital radio market in the United Kingdom, including information on the number of radio stations, DAB radio sales and listener numbers, and data from both RAJAR and Ofcom.

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Read: 45 times
Paper
5.
Using new media to connect with key radio audiences
Nick Hewat, Admap, July/August 2006, Issue 474, pp.54-56
Nick Hewat, sales director at Virgin Radio, provides a run-down on the rapidly converging medium - radio. He describes the many platforms that radio (particularly digital radio) uses: DAB digital radi ...

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Read: 69 times
Paper
6.
Media Outlook 2005
The Advertiser, April 2005, pp.44-64
Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their r ...

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Read: 66 times
Paper
7.
Radio: on the up?
Derek Jones, Admap, April 2005, Issue 460, pp.48-50
Derek Jones, managing director of MediaTel Group, produces a SWOT analysis for UK commercial radio and predicts an exciting future. There will probably be more industry consolidation and rapid techno ...

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Read: 38 times
Paper
8.
Radio: Beyond seven Percent
Mark Lipsky, The Advertiser, Dec 1998
The author looks at the prospect of increasing radio's share of advertising expenditure in the USA via consolidation, recency planning, digital/satellite radio, and improved measures of advertising ac ...

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Read: 4 times
Paper
9.
Digital radio: the new medium that people ignore
Howard Kosky, Admap, November 1998
Discusses the prospects for digital radio, and how it may be used by advertisers. It will make radio a much more relevant medium for advertising. Example quoted (Diamond White Cider). From a feature o ...

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Read: 22 times
Paper
10.
Media World
Peter Fiddick, Admap, November 1998
The current and immediate future development of digital radio in the UK.

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Read: 5 times
Paper
11.
Researching the market potential of digital audio broadcasting (DAB)
Richard Windle and Peter Menneer, ESOMAR, Radio Research Symposium, Warsaw, July 1997
The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work w ...

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Read: 9 times
Paper
12.
Digital audio broadcasting (DAB). The multimedia future of radio
Andreas Fischer, ESOMAR, Radio Research Symposium, Warsaw, July 1997
The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital 'everywhere radio' technology already knocking at the door: Digital Audio Br ...

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Read: 14 times
Paper
13.
DAB - a revolution in radio quality?
Grae Allen, Admap, December 1993
The article describes Digital Audio Broadcasting (DAB), a new technology still little known outside the radio industry. It will set broadcasting standards for the next 50 years, delivering CD sound qu ...

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Read: 8 times


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