Media FAQs

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Article

1.

Who should I target with my advertising?
Andrew Green, WARC Media FAQ, June 2007
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2.

Can we measure how many people see poster campaigns?
Andrew Green, WARC Media FAQ, June 2007
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3.

Will people watch advertising on their mobile phones?
Andrew Green, WARC Media FAQ, June 2007
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4.

Should I target profits, sales or awareness? Does it matter?
Andrew Green, WARC Media FAQ, June 2007
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5.

How do I measure the internet audience?
Andrew Green, WARC Media FAQ, March 2007
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6.

Is a newspaper double paged spread twice as impactful as a page?
Andrew Green, WARC Media FAQ, March 2007
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7.

How can I measure word of mouth?
Andrew Green, WARC Media FAQ, March 2007
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8.

Will survey research survive the digital age?
Andrew Green, WARC Media FAQ, March 2007
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9.

If I spend $500,000 on television advertising, what will I get back?
Andrew Green, WARC Media FAQ, March 2007
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10.

Are viewers ‘engaged’ with advertising? Does it matter?
Andrew Green, WARC Media FAQ, March 2007
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11.

Will the internet kill television?
Andrew Green, WARC Media FAQ, March 2007
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12.

If I move some of my television budget to radio, will I get a better return?
Andrew Green, WARC Media FAQ, March 2007
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13.

How many times do people need to see my message before they buy?
Andrew Green, WARC Media FAQ, January 2007
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14.

How much advertising do we see - and does it matter?
Andrew Green, WARC Media FAQ, January 2007
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15.

Do people fast-forward TV advertising when they can?
Andrew Green, WARC Media FAQ, January 2007
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16.

Are so-called ambient media just stunts?
Andrew Green, WARC Media FAQ, October 2006
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17.

How can I best measure the effect of on-line advertising?
Andrew Green, WARC Media FAQ, October 2006
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18.

Does a rating on television have the same impact as a rating in print or radio?
Andrew Green, WARC Media FAQ, October 2006
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19.

Which is the better measure: ad awareness or ad recognition?
Andrew Green, WARC Media FAQ, September 2006
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20.

How can we tell if word-of-mouth is working?
Andrew Green, WARC Media FAQ, September 2006
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21.

What is a click-thru?
Andrew Green, WARC Media FAQ, August 2006
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22.

What is the most cost-effective response medium?
Andrew Green, WARC Media FAQ, August 2006
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23.

Do PVR households watch less advertising than non-PVR households?
Andrew Green, WARC Media FAQ, July 2006
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24.

How do I combine campaign performance estimates for different media?
Andrew Green, WARC Media FAQ, July 2006
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25.

What is ROI?
Andrew Green, WARC Media FAQ, June 2006
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26.

Why are audience figures different when I calculate them using different software?
Andrew Green, WARC Media FAQ, June 2006
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27.

Can the internet build a brand?
Andrew Green, WARC Media FAQ, June 2006
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28.

How much should I spend on advertising?
Andrew Green, WARC Media FAQ, June 2006
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29.

Can readership fall when circulation is rising?
Andrew Green, WARC Media FAQ, May 2006
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30.

Are radio listening diaries accurate?
Andrew Green, WARC Media FAQ, May 2006
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