Subject Index

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Main Index Categories
Advertising & Marketing Communications (6851)
Advertising (4568)

Attitudes to advertising (49) Creating ads (363) Creative approaches (244) Development research (49) Developments, trends, future (27) Economics (244) Effectiveness (1068) Effectiveness in individual media (564) History of advertising (92) How ads work (793) Legal and ethical issues (484) Pre-testing, copy testing (294) Types (297)