Subject Index

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Main Index Categories
Case Studies (26695)
By target group (3794)

Age: 0-12, children (54) Age: 13-19, teenagers (174) Age: 19-25, young adults (438) Age: 26-49, mid years (469) Age: 50 plus, seniors (69) All adults (410) Business: Board level (20) Business: Buyers, specifiers (27) Business: Distributors, retailers, trade (10) Business: General business (60) Business: Medical, doctors (12) Business: Professionals (46) Business: Small businesses, SMEs (20) Business: Teachers (6) Education (1) Education: Post-graduate (4) Education: To 16 years (3) Education: To 18 years (7) Education: University, college (51) Employment: Employed (17) Employment: Job-seekers (16) Employment: Retired (0) Employment: Unemployed (16) Ethnicity: Ethnic majority (5) Ethnicity: Ethnic minority (35) Household: Children at home, families (103) Household: Home owners (42) Household: Housewives (73) Household: Local community (16) Household: Married, cohabiting (5) Household: No children at home (5) Household: Parents (110) Household: Single, divorced (6) Household: Taxpayers (2) Income, grade: ABC1, office (53) Income, grade: C2DE, manual (26) Income, grade: Higher (87) Income, grade: Lower (14) Income, grade: Middle (69) Opinion leaders: Mavens (30) Product use: Cameras, photography (15) Product use: Car drivers (181) Product use: Drinkers (84) Product use: Fashion enthusiasts (3) Product use: Food enthusiasts (6) Product use: Gardeners (4) Product use: IT, Internet, gamers (66) Product use: Mobile phones (32) Product use: Museum, gallery visitors (1) Product use: Pet owners (18) Product use: Property buyers (5) Product use: Rail, bus users (9) Product use: Slimmers, dieters, health conscious (6) Product use: Smokers (11) Product use: Sports enthusiasts, fans (19) Product use: Travellers, tourists (91) Segmentation: Geodemographics (4) Segmentation: Lifestyle, attitude (96) Sex: Female (243) Sex: Male (233) Shopping: Christmas shoppers (5) Shopping: Main shoppers (45) Shopping: Secondary shoppers (6)