Subject Index

---

Main Index Categories
Marketing & Brand Management (6495)
Marketing strategy (1106)

Alliances, partnerships (29) Business-to-business, B2B (27) Corporate image, corporate social responsibility (131) Cross selling (2) Direct marketing (110) Distribution and dealer relationships (26) Exhibitions (8) Experiential marketing (31) Growth (106) Integrated marketing, integrated marketing communications, IMC (18) Launches, relaunches (35) Networking (5) New product development, R&D, design, innovation (242) Packaging, labelling (21) Pricing (151) Product sampling (11) Public relations (56) Recession (47) Strategy development (50)