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Warc is home to thousands of effectiveness case studies from across the world charting the success strategies of winning brands in every sector and market.

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Pinpoint the evidence you need – competitive intelligence, strategy support and fresh ideas from other markets.

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Browse campaigns from the world's leading advertising and marketing effectiveness awards including Effies, IPA and APG.

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Watch the creative that brings campaigns to life – TV and video executions from the most innovative and market-leading brands.

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The latest from our annual case study competitions – The Warc Prize for Innovation and The Warc Prize for Asian Strategy.

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Home > Store > Books

Warc Books

Warc publishes a range of books on key topics in the world of marketing communications – including case studies of award-winning campaigns, new ideas about effective advertising, and market research.

OUR CATALOGUE

Advertising Works 20

Published: November 2011

New Models of Marketing Effectiveness

Published: June 2011

Advertising Works 19

Published: November 2010

Marketing Excellence 2

Published: November 2010

Advertising Works 18

Published: March 2010

From Prime Time To My Time

Published: January 2010

Advertising Works 17

Published: March 2009

How Public Service Advertising Works

Published: July 2008

Advertising Works 16

Published: March 2008

Marketing in the Era of Accountability

Published: June 2007

The Hidden Power of Advertising

Published: July 2001

Goodthinking: A Guide to Qualitative Research

Published: August 1999

RECENTLY PUBLISHED

Published by Warc in association with the Institute of Practitioners in Advertising (IPA), this report is the sequel to the IPA’s best selling...

EDITORS CHOICE

Advertising Works 20 showcases the prize winning case studies from the IPA’s 2011 Effectiveness Awards – the 31st year of the competition.

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