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Home > Topics & Trends > Topic Pages > Industries > Automotive

Topic Page: Automotive

This Topic Page presents short cuts to latest case studies and articles from the automotive sector. Read the Recommended paper for an overview of marketing practice. See the Video Case to watch inspiring creative. Use the View All buttons to browse and search each list.

LATEST CASE STUDIES

Ford Focus: Do It Yourself

SKODA Puzzle: Cracking innovation and integration

PACCAR Parts: Communication Targeting Program

FEATURED

Charts
Adstats: Automotive adspend

Honda Jazz: Engage through augmented reality

Mercedes-Benz China: Smart engagement

Tata Nano: A case study in marketing a good...

VIDEO CASE

Hyundai 2011
Smart is In

Repositioning a car brand as the "smart choice"

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