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Home > Case Studies > Awards > Design Effectiveness Awards 2012

DBA Design Effectiveness Awards 2012

Recognising projects that integrate design briefs with business objectives

The Design Business Association champions effective design that is accountable, delivering both creatively and commercially.

GRAND PRIX

The top award went to Legal & General with Smith & Milton for the campaign, Brand is everything.

"Our vision is to be the UK's outstanding risk, savings and investment management group – it is vital we have a strong, consistent and relevant brand."

Tim Breedon, chief executive
Legal & General

GOLD AWARDS

Selected Gold winners included:

Froosh: From nobody to no. 1

The Body Shop: Stop sex trafficking of children

Asda: Chosen by you

Anchor: Spreading the love

MOMA: A healthy little upstart

OTHER AWARDS

Selected Silver case studies:

Johnnie Walker: New Year Gifts

Shell: Deli2Go

Twinings: Earl Grey

Dulux: Perfect accessories

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