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Integrated Marketing Communications Council

Home > Case Studies > Awards > IMC European Awards 2011

IMC European Awards 2011 winners

Recognising promotional marketing
The ambition of the IMCC is to promote the use of integrated marketing communications and turn the various threats and issues facing the industry into future opportunities.

GRAND PRIX

The top prize went to Dutch beer brand Bavaria and agency Selmore for the DutchDress campaign.

To cut through the clutter of promotions targeted at beer-drinking men during the World Cup, Bavaria reached out to fashion-sensitive women and created a viral campaign that gained international attention.

GOLD AWARDS

Audi A1
(Tequila Ireland)
Chase

Beatbullying (Arnold KLP)
The Big March

Kelloggs (Ogilvy Dublin)
Field of Dreams

De Bijenkorf (Selmore)
Inspiration 140 years

MORE GOLD AWARDS

Sharkproject
(Wegner & Partner GmbH)
Spendenkampagne - Stop Finning

De Bijenkorf (Selmore)
The Crazy Queue

City of Antwerp (LDV United)
Thank you for not speeding

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