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Home > Admap > April 2011

Admap: April 2011

Lessons from Emerging Markets
Innovation has been at the core of the booming growth in the 'emerging' economies and while Western markets can take away valuable lessons, developing markets are set to overcome stereotypes to transform negative images.

EMERGING LESSONS

Learn from the emerging world

The next global brands

Trickle-up innovation

Learn from the poor

Social spread

The influence of Twitter

The virtual shopping mall

MYTHBUSTER

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that people want relationships with brands.