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Home > Case Studies > Awards > Cannes Creative Effectiveness Lions 2011

Cannes Lions 2011

Rewarding the direct correlation between creativity and business results

Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

GRAND PRIX

The top prize at the Cannes Creative Effectiveness Awards went to the Pepsico brand, Walkers, for the UK-based campaign Sandwich.

Analysis & learnings

How to win a Creative Effectiveness award in 2012

Overview and key trends from the 2011 award entries

WINNERS

McDonald's: There's a McDonald's for everyone

Old Spice: The man your man could smell like

Gillette: Women Against Lazy Stubble

TVNZ: The Pacific

Snickers: You're not you when you're hungry

SHORTLIST

Apple Macintosh: Mac vs. PC

Axe: Cleans your balls

Heineken: Are you still with us?

Monopoly: City Streets (not published)

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