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Home > Topics & Trends > Topic Pages > Marketing > Challenger Brands

Topic Page: Challenger Brands

This Topic Page covers brands that take on the status quo, and includes short cuts to latest challenger brand case studies, articles and videos. For a quick overview, try the Warc Briefing written by Adam Morgan. Click the View All buttons to search within research and case studies.

LATEST CASE STUDIES

Peppersmith Gum

Heineken: The Paulaner Pour

Virgin Mobile: Indian Panga League

ON THE WARC BLOG

The Challenger Project

The ten different characters of challenger brand

Branson and Branding: Five lessons from Virgin

The Feldwick Factor: Brand leader defenders

Warc Briefing: Challenger Brands

VIDEO CASE

Chobani Yogurt

How a young, unknown brand appealed to customers' hearts to become number one

FEATURED

Charts
Challenger Brands
The theory and practice of shaking up the status quo

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