Warc - Ideas and evidence for marketing people

| About Us Help Store

ALL OF WARC

Case Studies

Articles

Research Papers

News

Charts

Advanced Search

Warc is home to thousands of effectiveness case studies from across the world charting the success strategies of winning brands in every sector and market.

Case Finder
Pinpoint the evidence you need – competitive intelligence, strategy support and fresh ideas from other markets.

Latest Awards
Browse campaigns from the world's leading advertising and marketing effectiveness awards including Effies, IPA and APG.

Campaign Videos
Watch the creative that brings campaigns to life – TV and video executions from the most innovative and market-leading brands.

Warc Prizes
The latest from our annual case study competitions – The Warc Prize for Innovation and The Warc Prize for Asian Strategy.

Effectiveness Index (external website)
Rankings of the world's most effective agencies, advertisers and brands – produced by Effie Worldwide in partnership with Warc.

Warc Index
Browse all our articles, papers
and case studies by subject.

Index Home
Communications
Consumers
Industry Sectors
Market Research
Marketing
Media

Best Practice

Our practical series of
'How To' guides.

Topic Pages
Use our short cuts to Warc's
most popular subject areas.

All Topic Pages
Consumers
Industries
Main Media
Marketing
Other Channels
Regions

Warc Briefings

Overviews of key areas in
communications and branding.

Company Profiles
Read in-depth reports on major brand owners, grouped by sector.

All Profiles
Alcoholic Drinks
Financial Services
Food
Household & Domestic
Leisure & Entertainment
Luxury
Pharmaceutical & Health
Retail & Mail Order
Soft Drinks
Tobacco
Toiletries & Cosmetics
Travel & Tourism

Stay updated with the news, views and major events that are changing and shaping the marketing agenda.

News
Daily bulletins on brand strategy, new markets, digital media and innovation.

Conference Reports
Key briefings from the industry’s major events in the US, Europe and Asia Pacific.

The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.

Quotebank
Be inspired by industry greats like Bill Bernbach, David Ogilvy and Leo Burnett.

Classic Speeches
Wisdom and insight from industry greats of the last 100 years.

Event Listings
Plan your schedule of must-attend events with our global calendar of industry conferences.

Add weight to your research using Warc's comprehensive range of statistics and charts.

Forecasts & Data
Access Warc's advertising expenditure database (covering 80 global markets and 7 media) alongside forecast reports, media trends and benchmark data.

Takeaway Charts
Need a chart for your presentation? Warc has collated PowerPoint charts from a variety of trusted sources and grouped them into categories to help you find the one you want.

Manage and review your personal preferences, including your user profile, topic interests and email alerts.

Your Profile
Review your contact details and public profile.

Your Wallpaper
Choose your own background wallpaper.

Your Topics
Choose and review which topics to follow.

Email Updates
Select and manage the emails you receive.

Client Services
Contact your dedicated Client Services Manager.

Usage History
Review your downloads and usage history.

Warc Plus
Put our research team at your service.

Home > News & Opinion > Conference Reports

Conference Reports

Our in-depth coverage keeps you ahead of the marketing curve.

For a full list of upcoming conferences, visit the Event Listings page.

FEATURED EVENTS

IAB Innovation Days
16-17 May 2012
New York

J&J on media trends (blog)
Listerine and Virgin's viral strategies
More to come...

AME Festival
26-27 April 2012
Shanghai

Johnnie Walker engages Asia
Global brands, local insights
…and more

OTHER HIGHLIGHTS

ad:tech San Francisco
3-4 April 2012
San Francisco

Clorox's earned media strategy
How Toyota reaches digital natives
…and more

IEG Sponsorship
18-21 March 2012
Chicago

Six major sponsorship trends
P&G's sponsorship formula
MetLife's sports stadium partnership

MORE REPORTS

ESOMAR Asia Pacific, Apr 2012
Focusing on Asian consumers, brands and market research

ESOMAR Latin America, May 2012
Developments in market research across Latin America

IPA Creative Pioneers, May 2012
Discussing creativity with Facebook, Yelp and LinkedIn

AQR/QRCA Qualitative, Apr 2012
The future role and methods of qualitative research

ARF Re:think, Mar 2012
Coca-Cola, ABC, and Unilever on marketing and media

IndiaSocial Summit, Apr 2012
Facebook, Mahindra, MNYL and Sony: India's brands go social

Warc MAP, Mar 2012
Communications planning, measurement and accountability

MRS Annual Conference, Mar 2012
Read the report from the annual market research conference

4A's Transformation, Mar 2012
Colgate Palmolive on mobile's opportunities and challenges

ANA/WFA Global, Mar 2012
A global client perspective from Coca-Cola and Jack Daniel's

ESOMAR CEE Forum, Mar 2012
Look to Central and Eastern Europe for new research opportunities

SXSW Interactive, Mar 2012
A music, film and internet event that acts as a tool for creative people

BRITE, Mar 2012
Content and branding lessons from GE, Virgin and L'Oréal

MRS Innovation, Mar 2012
Developing user-led concepts, products and propositions

Warc Online Research, Feb 2012
Heineken, Brainjuicer and GfK on the new MR

IAB Leadership, Feb 2012
NBCU, Sony and the display 'engagement gap'

ad:tech New Delhi, Feb 2012
Brands and India's online consumers

Social Media Week, Feb 2012
An Asian perspective on social media disasters

ANA TV & Everything, Feb 2012
Arby's and Samsung's online and mobile video strategies

Mobile World Congress, Feb 2012
The future of mobile for marketers, carmakers and tech firms

The Futures Company, Jan 2012
The UK consumer outlook for 2012

ANA Creativity, Dec 2011
Mars' 10-Point guide to innovation

Warc Datacentric, Dec 2011
The data explosion and what it means for brands

Pitch CMO Summit, Nov 2011
Indian insights from Nestlé, BMW, Coca-Cola and Samsung

CMO Conference, Nov 2011
Levi's, United Continental and Zurich address industry leaders

Festival of Media Asia, Nov 2011
BMW and Adidas look at the challenges facing the Asian market

Marketing Society, Nov 2011
Google, Interbrand, Diageo and Unilever on leadership

WOM Marketing Summit, Nov 2011
Ideas and insights for building a WOM-friendly business

ESOMAR Qualitative, Nov 2011
How qualitative research has the opportunity to be the change agent

Multicultural Marketing, Nov 2011
The ANA event focusing on marketing and diversity

IJMR Research Methods, Nov 2011
Research vs reality: including decision making and neuroscience

ThinkTank Live, Nov 2011
Nissan's brand journalism and social media in Asia

AdAsia, Oct-Nov 2011
Insight into the rapid changes taking place across Asia

Future Foundation, Oct 2011
Radicalism and aspiration: current consumer trends

Festival of Media LatAM, Oct 2011
Brands in sport and engaging luxury consumers

Shopper Insights, Oct 2011
Strategies from Tesco, McDonald's and adidas

Masters of Marketing, Oct 2011
EA, IBM, Weight Watchers, Adobe at the ANA's annual flagship event

Warc Social Media, Oct 2011
Including insights from Starcom, Jimmy Choo, Virgin and Philips

ESOMAR Digital, Oct 2011
Online + Social Media + Mobile, reinventing how we communicate

IAB MIXX, Oct 2011
Coke's content strategy, storytelling on Facebook and digital challenges

Print and Digital Forum, Oct 2011
New data on how people use tablet PCs

ESOMAR Congress Impact 2011
All the conference papers from the ESOMAR event

Thinkbox, Oct 2011
New econometric data on TV ad effectiveness

The Futures Company, Oct 2011
Forging connections with consumers in the New Normal

Spikes Asia, Sep 2011
Views from Euro RSCG, Colenso BBDO, TBWA and Microsoft

Warc Ad Research, Sep 2011
Measurement solutions and learnings from neuroscience

CMO Conference, Sep 2011
Reebok, Bayer, Disney, McKinsey and EffectiveBrands

MRS Social Media, Sep 2011
LinkedIn, Mothercare, Mumsnet, Highways Agency and Toluna

Social Media Forum, Sep 2011
Social media strategies in Asia from SingTel and Intel

ad:tech London, Sept 2011
Social media and online privacy in the Age of the Customer

Hello Etsy, Sept 2011
New approaches to sustainability with small-scale business models

IAB Mobile Marketplace, July 2011
Gilt Groupe and the rise of m-commerce in the US

Digital & Social Media, July 2011
Domino's and FedEx at the ANA event

MRS Ad Research, July 2011
VCCP, W+K, Yahoo and Google on research

Cannes Lions, June 2011
Insights from this year's Cannes seminars and workshops

Audience Measurement, Jun 2011
The ARF event covering measuring complexity now

IAB Innovation Days, June 2011
Randall Rothenberg and "rising star" ad formats

Thinkbox, June 2011
Key insights on the UK product placement TV market

Net Promoter, June 2011
Satmetrix, ING, Philips and Carl Zeiss on the NPS metric

Interact Congress, June 2011
Research projects from Microsoft, Google and Millward Brown

IAA, June 2011
PwC, Ricoh and Mindshare on sports marketing

MRS Brand Research, June 2011
O&M, Face and Lastminute.com on brand research

Digital Matters, May 2011
MTV and Sony discuss digital in Asia

AME Festival, May 2011
Japanese consumers, Sina Weibo and social media in China

GMIC Beijing, May 2011
Sina, Rovio Mobile and Alibaba on China's mobile market

Future Foundation, May 2011
Building sustainable intimacy with consumers

ad:tech San Francisco, April 2011
Visa, Coca-Cola, Zynga and Sara Lee

Tencent MIND, Apr 2011
John Quelch, Randall Rothenberg and SY Lau

ANA Brand Conference, Apr 2011
Dell's social media mantra: review, respond, record, redirect

The Futures Company, Apr 2011
Feeling the pinch: the UK consumer outlook

WFA, Apr 2011
The Global Advertiser Conference comes to Beijing

MRS Retail Research, Apr 2011
New strategies from Shell, Kellogg, John Lewis and Dulux

Globalpark Mobile Rsch, Apr 2011
Manfred Mareck summarises the key sessions

IAB Online Video, Apr 2011
Cambio and the blurring boundary of content and advertising

Warc MAP, Mar 2011
DDB, BBH, Heinz, BMW, McDonald's

ARF Re:Think, Mar 2011
P&G, Coca-Cola and Hershey's

ESOMAR, Mar 2011
Research from the Asia Pacific region

MRS Conference, Mar 2011
Browse the papers and read the report from John Griffiths

IEG Sponsorship, Mar 2011
The impact on business from Xerox, Aon and Frito-Lay

4A's Transformation, Mar 2011
Unilever, Procter & Gamble, the talent crisis and TED

The Futures Company, Mar 2011
Analysing the habits of "misunderstood" Millennials

ISBA, Mar 2011
BSkyB, Virgin Media, Accenture, Yahoo

ARF Web Seminar, Mar 2011
Progressive Insurance: Brand building through storytelling

RAPP UK/Trajectory, Mar 2011
What life will be like in Austerity Britain

Prophet Brand Strategy, Mar 2011
An exploration of brand relevance with David A. Aaker

Warc Online Research, Mar 2011
Read the report from Merry Baskin

ESOMAR Insights, Mar 2011
Considering the new world order in shopper marketing

IAB Annual Meeting, Feb 2011
Eric Schmidt, Coke's digital story and the IAB's new online formats

ANA TV & Everything, Feb 2011
Best Buy's Super Bowl strategy and American Family's branded content

Social Media Week, Feb 2011
Insights from Facebook and Bing on the social web influence

IAA Future of Media, Feb 2011
Demand-side platforms, branded content and beyond the click

ANA Creativity, Dec 2010
Effective brand-building from Gatorade, Crayola and Audi

The Futures Company, Jan 2011
Expectations for the healthcare sector in 2020

Millward Brown, Jan 2011
Analysis from the Chinese BrandZ study

India Social Summit, Dec 2010
Preeti Chaturvedi reports on social media and marketing in India

Future Foundation, Nov 2010
Trends from the global village (and the global jungle)

ANA Multicultural, Nov 2010
Insight from US Marines, Best Buy and General Mills

MRSI Annual Seminar, Nov 2010
Market Research in India: the latest trends

Marketing Society, Nov 2010
Leadership guidance from Reckitt Benckiser, Waitrose & Metro Bank

ESOMAR Innovate, Nov 2010
Read the round-up of the Barcelona conference from Manfred Mareck

Media Research Group, Nov 2010
Read Colin Grimshaw's report on communications trends

The Futures Company, Nov 2010
New research on UK consumers adapting to recession

Results International, Nov 2010
Insights on agencies from iris, FullSIX, Sponge and 33Across

Brand Finance Forum, Oct 2010
Understand the value of advertising and build brands the Indian way

Industry Leader Forum, Oct 2010
Kodak, online monitoring and why marketing research must change

Masters of Marketing, Oct 2010
P&G's new focus and Google's brand image strategy

Jay Chiat Strategy, Oct 2010
Insights from Gatorade and Best Buy's "Twelpforce"

Advertising Week, Sep-Oct 2010
Crest, Oreo, Bertolli and favourite Effie winners

Advertising Research, Sep 2010
Millward Brown, Spring Research and effectiveness metrics

Spikes Asia Festival, Sep 2010
Rishad Tobaccowala on digital technology and Ogilvy's Big Ideal

Future Foundation, Sep 2010
A report on recovery UK: A false dawn or truly a new order?

ESOMAR Congress, Sep 2010
Read the highlights of Odyssey from Manfred Mareck

Agency/Client Forum, Sep 2010
ANA Presents Kimberly-Clark's Sirkin and Microsoft's Gralpois

IAB Mobile Marketplace, Jul 2010
SMS use, MSN's World Cup and brand awareness through location

Digital & Social Media, Jul 2010
MasterCard's engagement and TV Tweets at the ANA event

Islamic Branding Forum, Jul 2010
Saïd Business School on Islamic marketing and Muslim consumers

Audience Measurement, Jun 2010
The U.S. Census, ESPN and the iPad revolution at the ARF event

IAB Innovation Days, Jun 2010
Display advertising, AOL, ESPN and Hollywood in New York

IAB Europe Interact, Jun 2010
From Barcelona, Anheuser-Busch looks for digital consistency

ANA Brand Innovation, May 2010
P&G, Mercedes-Benz and UPS ignite a brand movement

ad:tech San Francisco, Apr 2010
Digital discussion from Levi's, Publicis and Fisher-Price

Global Advertiser Week, Apr 2010
Nokia, Facebook, Coca-Cola and Budweiser speak in Istanbul

ARF Re:Think, Mar 2010
Multicultural social media and how ads go viral

Warc MAP, Mar 2010
Coke's brand love, IPA Effectiveness and viral ads

Social Media World Forum, Mar 10
From London: social media present, future and for brand benefit

4A's Transformation, Feb 2010
Power of metrics, structured creativity and Wired on the iPad

IAB Leadership, Feb 2010
Pepsi Refresh, Google and examining M&A Activity

Index Home Communications Consumers Industry Sectors Market Research Marketing Media