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Home > Case Studies > Awards > Design Effectiveness Awards 2011

DBA Design Effectiveness Awards 2011

Recognising projects that integrate design briefs with business objectives

The Design Business Association champions effective design that is accountable, delivering both creatively and commercially.

GRAND PRIX

The top award went to Waitrose for the campaign, essential Waitrose, introduced in reaction to the recession.

“To build a half-billion pound brand from a standing start, in a single year, would test many businesses.”

Ian King, The Times

GOLD AWARDS

Selected Gold winners included:

Marks & Spencer: M&S Café

ScottishPower: It Matters

Seachill: The story of the Saucy Fish

Choc on Choc: A unique brand

KFC: Simplifying the familiary

OTHER AWARDS

Selected Silver case studies:

McDonald's: Global Quality Packaging

Guinness: Draught in Can

Cadbury: Dairy Milk Giant Buttons

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