Warc - Ideas and evidence for marketing people

| About Us Help Store

ALL OF WARC

Case Studies

Articles

Research Papers

News

Charts

Advanced Search

Warc is home to thousands of effectiveness case studies from across the world charting the success strategies of winning brands in every sector and market.

Case Finder
Pinpoint the evidence you need – competitive intelligence, strategy support and fresh ideas from other markets.

Latest Awards
Browse campaigns from the world's leading advertising and marketing effectiveness awards including Effies, IPA and APG.

Campaign Videos
Watch the creative that brings campaigns to life – TV and video executions from the most innovative and market-leading brands.

Warc Prizes
The latest from our annual case study competitions – The Warc Prize for Innovation and The Warc Prize for Asian Strategy.

Effectiveness Index (external website)
Rankings of the world's most effective agencies, advertisers and brands – produced by Effie Worldwide in partnership with Warc.

Warc Index

Browse all our articles, papers
and case studies by subject.

Index Home
Communications
Consumers
Industry Sectors
Market Research
Marketing
Media

Best Practice

Our practical series of
'How To' guides.

Topic Pages

Use our short cuts to Warc's
most popular subject areas.

All Topic Pages
Brand Strategy
Consumer Trends
Global Trends
Marketing Knowledge
New Channels
Product Categories
Traditional Channels

Warc Briefings

Overviews of key areas in
communications and branding.

Company Profiles

Read in-depth reports on major brand owners, grouped by sector.

All Profiles
Alcoholic Drinks
Financial Services
Food
Household & Domestic
Leisure & Entertainment
Luxury
Pharmaceutical & Health
Retail & Mail Order
Soft Drinks
Tobacco
Toiletries & Cosmetics
Travel & Tourism

Stay updated with the news, views and major events that are changing and shaping the marketing agenda.

News
Daily bulletins on brand strategy, new markets, digital media and innovation.

Conference Reports
Key briefings from the industry’s major events in the US, Europe and Asia Pacific.

The Warc Blog
Insights, opinions and fresh new thinking from our team of bloggers around the world.

Quotebank
Be inspired by industry greats like Bill Bernbach, David Ogilvy and Leo Burnett.

Classic Speeches
Wisdom and insight from industry greats of the last 100 years.

Event Listings
Plan your schedule of must-attend events with our global calendar of industry conferences.

Add weight to your research using Warc's comprehensive range of statistics and charts.

Forecasts & Data
Access Warc's advertising expenditure database (covering 80 global markets and 7 media) alongside forecast reports, media trends and benchmark data.

Takeaway Charts
Need a chart for your presentation? Warc has collated PowerPoint charts from a variety of trusted sources and grouped them into categories to help you find the one you want.

Manage and review your personal preferences, including your user profile, topic interests and email alerts.

Your Profile
Review your contact details and public profile.

Your Wallpaper
Choose your own background wallpaper.

Your Topics
Choose and review which topics to follow.

Email Updates
Select and manage the emails you receive.

Client Services
Contact your dedicated Client Services Manager.

Usage History
Review your downloads and usage history.

Warc Plus
Put our research team at your service.

Home > Topics & Trends > Topic Pages > Global Trends

Topics & Trends

Topic Pages > Global Trends

Warc Topic Pages provide easy short cuts to our best and latest content all in one place, showcasing specially selected articles, research papers, case studies, company profiles, videos and charts. The Global Trends section features the BRIC countrries, global adspend and media trends and multinational campaigns.

BRICs BRICs
A short cut to cases and research related to Brazil, Russia, India and China.

Global Adspend Trends
A Topic Page collecting news, research articles and charts for global ad expenditure.

Global Media Trends
Your starting point for Warc material on global trends in media usage.

Latin America
Spotlighting latest cases, articles and insights on the major markets of Latin America.

Middle East & N. Africa
For news and insights on Middle East and North African consumers and markets.

Multinational Campaigns
Bringing together material on creating and evaluating multinational campaigns.