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Home > Topics & Trends > Topic Pages > Marketing > Integrated Campaigns

Topic Page: Integrated Campaigns

This Topic Page covers integrated communications, with short cuts to latest case studies, articles and research papers. Use the View All buttons to browse and search within lists of relevant papers. We have also included a featured Video Case study and a Best Practice paper which offers advice for managing cross-media campaigns.

LATEST CASE STUDIES

Polident Kilauan Emas: Breaking the shame barrier...

SKODA Puzzle: Cracking innovation and integration

Bank of America: BankAmericard Cash Rewards...

VIDEO CASE

Bavaria DutchDress

Find out how the beer brand won the Grand Prix at the Integrated Marketing Awards 2011

Real-time evaluation - and the opportunities for...

Samsung and the 'new 360': a social initiative...

Point of view: New media science

BEST PRACTICE

Integrated marketing

Overcoming the structural barriers to truly integrated campaigns

Index Home Communications Consumers Industry Sectors Market Research Marketing Media