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Home > Topics & Trends > Topic Pages > Industries > Luxury

Topic Page: Luxury

This Topic Page covers short cuts to luxury marketing, luxury brand and luxury consumer case studies, articles and videos. For an overview of the luxury consumer, try the Warc Briefing. Download the Company Profiles to understand the big players. Click the View All buttons to browse and search within lists of papers. This page is continually updated.

FEATURED

Warc Briefing - Luxury Consumers

Theories and trends in understanding luxury buyers

ARTICLES & PAPERS

Breaking new ground in India: Insights from...

The 8Ps of Luxury Brand Marketing

The real story... behind post 3/11 luxury

VIDEO CASE

Shangri-La Hotels APAC 2011

Turning a human touch into business advantage

COMPANY PROFILES

Coach (Wearing apparel)

Bulgari SpA (Wearing apparel)

Gucci Group (Wearing apparel)

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