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Home > Topics & Trends > Topic Pages > Main Media > Magazine Effectiveness

Topic Page: Magazine Effectiveness

This Topic Page covers magazine effectiveness, and includes short cuts to latest case studies and articles. For a topic overview, read our Warc Briefing. Click on the View All links to browse and search within our lists of papers. The page is updated whenever new magazine effectiveness content is published on warc.com.

LATEST CASE STUDIES

Procter & Gamble Shiksha: Unlearning to educate

Citibank chasers

Olay: Smooth Finish Facial Hair Removal Duo

FEATURED CHART

Charts
Magazine adspend forecast
for 13 major markets, 2010–11

ARTICLES & PAPERS

Adstats: Magazines ad spend

How people use tablets and the issue of specific...

Understanding magazine audiences

BEST PRACTICE

Measuring Magazine Audiences

Practical tips, examples and recommended reading

FEATURED

Charts
Magazine Effectiveness
Magazine marketing
theory and practice

VIDEO CASE

Pepsi/CBS USA 2010
Mondays To The Max

Successfully bringing video content to print media

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