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Home > Topics & Trends > Topic Pages > Consumers > Marketing to Men

Topic Page: Marketing to Men

This Topic Page covers short cuts to latest marketing to men and male-targeted case studies, articles and videos. For an overview of theories and trends, try our Warc Briefing. Click the View All buttons to search within relevant cases and research papers. A Best Practice paper provides more tips on how to reach this group.

LATEST CASE STUDIES

Ambi Pur Freshness Drive

Citibank chasers

Mountain Dew: Pinball Skatepark

FEATURED CHART

Charts
% of US men who play sports

ARTICLES & PAPERS

How a presenter's perceived attractiveness...

Researching the unresearchable: How research...

The 'I' of the beholder: How gender differences...

BEST PRACTICE

best practice How to market to men

Practical tips, examples and recommended reading

FEATURED

Charts
Marketing to Men
Theories and trends
in successfully targeting men

VIDEO CASE

Marketing to Men Boston Pizza

Reaching fathers tasked with preparing meals but without time to waste cooking

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