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Home > Topics & Trends > Topic Pages > Regions > Multinational Campaigns

Topic Page: Multinational Campaigns

This Topic Page includes short cuts to international marketing case studies, articles and research papers. For a quick overview of thinking about this subject, try our Warc Briefing. The Best Practice paper included here includes more practical tips and recommended case studies.

LATEST CASE STUDIES

Xerox: Ready for Real Business

Microsoft: It's a Great Time to be a Family

Budweiser: Anticipation

FEATURED CHART

Charts
Global attitudes to innovation

ARTICLES & PAPERS

How to continue being a culturally relevant...

Culturally incongruent messages in international...

Global brands, local insights - what works in...

FEATURED

Charts
Multinational Campaigns
Key trends and theories of
cross-border approaches

VIDEO CASE

Multinational video Stella Artois 5%

Approaching global brand management as a romantic relationship

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