Warc Topic Pages provide easy short cuts to our best and latest content all in one place, showcasing specially selected articles, research papers, case studies, company profiles, videos and charts. The New Channels section focuses on exploiting new platforms such as mobile marketing, social media, product placement, search and apps.
Behavioural Targeting Material on using digital media tracking to tailor ads to users' preferences.
Branded Content Your starting point on Warc for debates on brand-created entertainment content.
Co-creation Material on co-opting consumers into product and campaign development.
In-game Branding Case studies, research and practical tips on using games as brand vehicles.
Integrated Campaigns Theories and examples of successful campaigns across media and disciplines.
iPhone & Apps Bringing together material on the iPhone and branded mobile applications.
Mobile Marketing Examining research and case studies on mobile-based communications.
Online Video This Topic Page includes theories and examples of video campaigns run online.
Product Placement Cases, articles and research papers on integrating brand messages into content.
Search Advertising Bringing together Warc material on using search-based marketing strategies.
Social Media Case studies and papers on campaigns using Twitter, Facebook and other platforms.
Sponsorship Your starting point for cases, articles and other material discussing sponsorship.
Twitter Cases, research and Best Practice papers featuring the micro-blogging website.
Word of Mouth Bringing together research and case studies featuring word of mouth strategies.