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Home > Topics & Trends > Topic Pages > Industries > Pharmaceutical & Health

Topic Page: Pharmaceutical & Health

This Topic Page brings together short cuts to latest content from the pharmaceutical and health sector. Use the View All buttons to browse and search each list. Read a Recommended paper summarising key marketing techniques. Download the Company Profiles to keep up with industry bellwethers.

LATEST CASE STUDIES

UCB: MY RA FIT KIT DRTV campaign for Patients...

Advil: The Right Medicine for the Real Problem

Vicks DayQuil and Vicks NyQuil: In the NFL, there...

FEATURED CHART

Charts
How healthy do consumers feel?

RESEARCH PAPERS

Scepticism towards DTC advertising: a comparative...

Culture: Insight's third space - Conducting and...

Health Organizations' Use of Facebook for Health...

BEST PRACTICE

Pharmaceutical Marketing

Strategies, tips
and further reading

COMPANY PROFILES

Sanofi-Aventis (Pharmaceutical and healthcare)

Procter & Gamble Co (Pharmaceutical and...

Amway Corp (Pharmaceutical and healthcare)

VIDEO CASE

Plan B USA 2010
For the unexpected

A non-judgemental approach to emergency contraception

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