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Home > Topics & Trends > Topic Pages > Marketing > Short-term Impact

Topic Page: Short-term Impact

This Topic Page offers short cuts to case studies, articles and videos on achieving short-term impact from communications. Read the Warc Briefing for a concise overview of the topic. Click on the View All links to browse and search within our articles and papers about short-term impact.

LATEST CASE STUDIES

FARC Operation Christmas campaign

Promote Iceland: Inspired by Iceland

Kit Kat: Break time. Anytime.

FEATURED CHART

Charts
Ad impact for campaign's first month

ARTICLES & PAPERS

Warc Briefing: Short-term Impact

Advertising works... in the short term

The IPA Awards, 30 years young

FEATURED

Charts
Short-term impact
Marketing theories
and key trends

VIDEO CASE

Sears USA 2010
Don't Go Back. Arrive

Reversing an image developed over years in one short season

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