User Guide

The User Guide details all the key content features and functionality of warc.com, covering Search, Navigation, Forecasts & Data, Personalisation and the Warc Toolbar.

You can download it in full or as individual chapters.

Download full User Guide for:

• Business users (includes all chapters listed individually below)
• Academic users (excludes Personalisation and the Warc Toolbar **)

Download individual chapters on:

• Search: A guide to keyword searching and refining results, the Advanced Search, Case Finder (for searching just case studies) and Campaign Videos (for searching video content only).
• Site navigation: Covers the key content areas that can be accessed from every page via the horizontal navigation bar - Case Studies, Topics, Trends and News & Opinion.
• Forecasts & Data: Explains how to access all of Warc's own proprietary data, including our international ad expenditure data, and its update schedules, as well as Warc's media data and takeaway charts.
• Personalisation: How to get the most from warc.com by deciding what content appears on your homepage, the topics to follow and managing your Warc profile.
• The Warc Toolbar: A guide to using the Warc Toolbar for creating folders and storing content and notes in them, as well as saving searches and compiling video playlists.

In addition to the User Guide, remember the other support features in our Help section, including:

• Warc Demo: a video demonstration of the key areas of warc.com
• FAQs: common queries and questions answered
• Search Tips: hints on getting the best from search

** A note on the User Guide for academic users

The User Guide for academic users excludes the chapters on Personalisation and the Warc Toolbar because these functions require users to have individual log-in details, not IP address-based access generally used by student users at business schools and universities. Academic account administrators wishing to discuss alternative access options to enable this functionality for students should contact their Client Services Manager.